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With Google Display Network (GDN) campaigns, you will gain access to a global ad network generating billions of views per day. Reach the right people with image advertising and build interest in your brand.
The Google Display Network includes hundreds of large websites as well as hundreds of thousands of niche websites. By using GDN ads, the user is sure to notice the advertising message – regardless of what websites he or she visits and what device they are using.
Google Display Network (GDN) has very advanced ad targeting options. Thanks to an extensive targeting system, you can combine behavioral and contextual targeting to create your own, custom networks – best suited to your business.
According to research, the user visits the website dozens of times before converting, and returning users are much more engaged and convert more often than newcomers. Therefore, remarketing in GDN allows you to reach people who are to some extent interested in the offer and helps build a positive image of the company in the minds of customers. This action is effective, brings relatively quick and satisfactory results.
You can act in a variety of ways in a GDN campaign – through graphics, multimedia or text. Image-based ads more easily create an emotional bond with you because they can tell a story or visualize your listing. Therefore, it is an ideal channel for building brand awareness.
See how to use the network depending on the stage of the sales funnel.
Emission of banners presenting the brand and its products. Broadly targeted, geographically, thematically or behaviorally.
You don’t have to take our word for it. Check how we improve the effectiveness of our clients’ advertising activities on a daily basis.
Find the answers to the most common audit questions Google Display Network (GDN) .
GDN – Google advertising network. Google Display Network is a huge collection of websites with a wide variety of topics. These include websites owned by Google (Gmail, YouTube, Google Maps) as well as applications and websites of Google’s partners (Gazeta.pl, Wykop, thematic blogs). Ads on the Google Display Network reach users at the high stages of the shopping funnel.
GDN – Google advertising network. Google Display Network is a huge collection of websites with a wide variety of topics. These include websites owned by Google (Gmail, YouTube, Google Maps) as well as applications and websites of Google’s partners (Gazeta.pl, Wykop, thematic blogs). Ads on the Google Display Network reach users at the high stages of the shopping funnel.
On the Google Display Network, you can use ad group targeting to show your ads to certain types of audiences or in certain situations or content.
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Reach is the number of “possible impressions” that matches your targeting settings. Shows the estimated number of views that could theoretically be achieved with the current settings and targeting.
Display ads are billed depending on the goals you want to achieve with them. You can focus on extending your reach and pay for impressions or interaction with the ad and pay for clicks.
A model recommended in goal-oriented campaigns, the achievement of which we expect from people entering the site. Recommended, among others in remarketing campaigns, where the advertisement leads to a specific landing page.
The model works well in reach campaigns, as the system selects the ad display places with the highest potential visibility. This form of settlement is recommended for campaigns aimed at promoting a new, unknown brand, product or service.
Google allows animated and non-animated image ads in GIF, JPG, PNG formats up to 150 KB in size. The most popular sizes are:
The sizes of advertising formats and their specifications change frequently. We will advise you on the most suitable form for you.
Yes. Your ad may appear on certain websites or on a specific content (such as a YouTube article or video) as long as the selected placement belongs to the Google Display Network.
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