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Advertising network campaigns | Google Display Network

With Google Display Network (GDN) campaigns, you will gain access to a global ad network generating billions of views per day. Reach the right people with image advertising and build interest in your brand.

What’s in the offer?

  • Increase your brand recognition
  • Build lists of interested recipients
  • Increase user involvement
  • Lead generation

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Long range

The Google Display Network includes hundreds of large websites as well as hundreds of thousands of niche websites. By using GDN ads, the user is sure to notice the advertising message – regardless of what websites he or she visits and what device they are using.

Advanced targeting

Google Display Network (GDN) has very advanced ad targeting options. Thanks to an extensive targeting system, you can combine behavioral and contextual targeting to create your own, custom networks – best suited to your business.


According to research, the user visits the website dozens of times before converting, and returning users are much more engaged and convert more often than newcomers. Therefore, remarketing in GDN allows you to reach people who are to some extent interested in the offer and helps build a positive image of the company in the minds of customers. This action is effective, brings relatively quick and satisfactory results.

Image building and brand promotion

You can act in a variety of ways in a GDN campaign – through graphics, multimedia or text. Image-based ads more easily create an emotional bond with you because they can tell a story or visualize your listing. Therefore, it is an ideal channel for building brand awareness.

What will you get?

See how to use the network depending on the stage of the sales funnel.

Increasing brand recognition

Emission of banners presenting the brand and its products. Broadly targeted, geographically, thematically or behaviorally.

Building lists of interested recipients
Increasing user engagement
Acquiring leads

Case study

You don’t have to take our word for it. Check how we improve the effectiveness of our clients’ advertising activities on a daily basis.


  • Thanks to the work of SEO experts, we implemented the proposed changes to our website, improving its visibility.

    A properly implemented linkbuilding strategy increased its position in the search engine. It is worth mentioning that working with the Semahead Agency is pure pleasure. Since its inception, our company has recorded regular increases, thanks to the work of experts who not only know the industry well, but also understand our business. Professionalism, high quality and excellent communication are the basis of our cooperation. Bearing in mind the overall cooperation and the results achieved, I recommend the Semahead Agency as a trustworthy partner who has a real impact on the business results of our company.

    Mateusz Ciba - Project Manager
  • The Semahead agency provides us with services in the field of PPC, SEO, Content Marketing, web analytics and Social Media.

    We appreciate the professional approach of specialists, which is manifested in the knowledge of the market and great commitment to building the image of the Black Red White brand on the Internet. I recommend the Semahead agency as a trustworthy partner in conducting internet marketing activities.

    Magdalena Matela - Manager e-commerce
  • Semahead Agency is a unique group of experienced SEO, PPC, Social Media, Content Marketing, Analytics and Marketing Automation experts who are eager to share their knowledge and help in discovering the most effective ways of business development.

    Professional approach, customer service and the ability to communicate on both sides, unparalleled in the market, make Semahead a trustworthy partner. Throughout the period of our cooperation, they have built enormous trust, incl. thanks to the much-needed critical thinking skills, both to the client’s propositions and ideas, and to their own strategies or results.

    Mateusz Piszczek - Digital Marketing Manager
  • Professional, fruitful and pleasant cooperation. Semahead has been with us since 2016 and we can no longer imagine SEO activities for without them.

    The organically growing player base is a key issue for us, and thanks to the Agency, the charts are growing again. We appreciate a flexible approach to our changing needs and patience. The constant possibility of consulting with Semahead experts is invaluable, and besides … we just like each other 🙂

    The Gamedesire team
  • We have been cooperating with Semahead in the field of SEO for a very long time.

    What we value most is the professional and individual approach to the client, constant and always problem-free contact, as well as the opportunity to meet at any time and discuss individual activities. I recommend Semahead to everyone who is looking for an SEO agency with a modern approach and a competent team.

    KEI team


Find the answers to the most common audit questions Google Display Network (GDN) .

What is GDN?

GDN – Google advertising network. Google Display Network is a huge collection of websites with a wide variety of topics. These include websites owned by Google (Gmail, YouTube, Google Maps) as well as applications and websites of Google’s partners (, Wykop, thematic blogs). Ads on the Google Display Network reach users at the high stages of the shopping funnel.

What is GDN?
What are the targeting methods?
What is range?
What are the GDN billing models?
What are the sizes of GDN banners?
Can my ad appear on specific websites?

GDN – Google advertising network. Google Display Network is a huge collection of websites with a wide variety of topics. These include websites owned by Google (Gmail, YouTube, Google Maps) as well as applications and websites of Google’s partners (, Wykop, thematic blogs). Ads on the Google Display Network reach users at the high stages of the shopping funnel.

On the Google Display Network, you can use ad group targeting to show your ads to certain types of audiences or in certain situations or content.

  1. Audience targeting – Includes the profiles of the users that make up the target audience. They are defined based on this:
  • who they are (detailed demographics);
  • what are their interests and habits (similar interests and non-standard similarity);
  • what they are looking for or what they are planning (market audiences, life events and non-standard audiences with similar intentions);
  • how they have interacted with your business (remarketing and similar audiences).

& nbsp;

  1. Demographic targeting (gender, age, parental status)
  2. Customer Match (information provided by your customers).
  3. Contextual targeting – Matches your ads with relevant sites, including elements such as:
  • keywords;
  • topics;
  • destinations.

Reach is the number of “possible impressions” that matches your targeting settings. Shows the estimated number of views that could theoretically be achieved with the current settings and targeting.

Display ads are billed depending on the goals you want to achieve with them. You can focus on extending your reach and pay for impressions or interaction with the ad and pay for clicks.

  • CPC – cost of clicking the ad

A model recommended in goal-oriented campaigns, the achievement of which we expect from people entering the site. Recommended, among others in remarketing campaigns, where the advertisement leads to a specific landing page.

  • CPM – cost per thousand ad impressions

The model works well in reach campaigns, as the system selects the ad display places with the highest potential visibility. This form of settlement is recommended for campaigns aimed at promoting a new, unknown brand, product or service.

Google allows animated and non-animated image ads in GIF, JPG, PNG formats up to 150 KB in size. The most popular sizes are:

  • square and rectangular;
  • skyscraper,
  • long banner;
  • for mobile devices.

The sizes of advertising formats and their specifications change frequently. We will advise you on the most suitable form for you.

Yes. Your ad may appear on certain websites or on a specific content (such as a YouTube article or video) as long as the selected placement belongs to the Google Display Network.

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