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Content marketing strategy and content audit

Content audit is a service in which we check all elements of activities in this important area. During it, we check, among others, the method of communication with the target group, prepare ready-made solutions and indicate development directions.

We will also create an effective content marketing strategy that will be the foundation of all activities. An in-depth analysis of the target group, personas, optimal reach channels, model user paths … and full customer journey analysis – all this and much more that we included in this product.

What’s in the offer?

  • We will analyze your competition
  • We will precisely define your target group
  • We will analyze your website from A to Z
  • We will prepare an original proposal of content marketing activities

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Benefits

You will learn about the actions of your competition

Strategy Content Marketing will allow you to define your situation content against the competition. Thanks to the strategy, you can easily answer the following questions: what are you doing well, what can be improved, how to originally stand out?

You will receive a detailed analysis of the activities performed so far

Strategy content Marketing is closely connected with auditing content . The content will be verified by a dedicated team of specialists. We believe that in order to create a good strategy, one must first make an in-depth analysis of the activities carried out so far. We can also perform such an audit, omitting other elements of the strategy.

You will get to know your target groups in detail

Millenials, Generation Z, or maybe Generation X? How do individual groups consume the content, what are their habits, which target groups are best to focus on? What format contentu will be effective? All these questions are answered in the strategy content marketing.

You will get precise guidelines for content creation

Analysis of the competition, target group and audit lead to one goal – creating a creative idea along with all the guidelines for the type of communication. Based on our document, you will know what, where, how and when to publish, and how to communicate with different audiences.

Expert comment

Valuable, matched to content recipients are the basis for any company: from category and product descriptions through blog texts and expert articles to non-standard campaigns using user-generated content or influencers . Strategic content Marketing based on data and based on various tools not only increases the visibility of the site in search results, but also builds the brand image and increases conversions. Trust us to carry out your activities content marketing that will fill your customers’ shopping path.

Izabella Łęcka
Head of Content Marketing

What will you get?

What exactly will you find in our offer?

  • Content audit
  • Detailed briefing
  • Precisely created operating strategy
  • Competition analysis
  • Personas created
  • Creative ideas
  • Final report

Case study

You don’t have to take our word for it. Check how we improve the effectiveness of our clients’ advertising activities on a daily basis.

Workflow

1.
Detailed briefing

We are getting to know each other. We want to learn as much as possible about your brand, product and what you already know about your audience and activities so far.

2.
Audit

We are starting a context audit, which will be the starting point for the content marketing strategy. We analyze your content thoroughly – we create the basis for the strategy.

3.
Working on a strategy

We analyze the data you provided to us. We analyze our own resources and insights. We create a full document containing a content audit, strategy and creative idea.

4.
Deploy

You receive a file with the strategy from us and decide whether you want to implement ideas with us or simply implement our solutions yourself.

Tools

Analysis of target groups

When creating and specifying target groups, we use the advanced Target Group Index (TGI) panel. We support the analysis of additional tools, such as Google Analytics, Facebook Insights, Google Ads and Quora. The analysis of target groups also includes research on discussion groups, microblogs and closed thematic groups on Facebook. Depending on the specifics of the industry – we also use dedicated reports from recognized research centers. During the analysis, we also use the continuous support of our analytical department.

Competition analysis
Content audit

FAQ

Find out the answers to the most common questions about content auditing and content marketing strategy.

What do I lose without having a content marketing strategy?

Lack of strategy makes your actions distracted, less consistent and efficient. Without a strategy, it’s harder to identify the goals and steps that will lead to success.

Lack of strategy means also difficulties related to personalization and segmentation of communication in all channels – if you don’t know your audience well, you don’t know their habits and you don’t know how to behave in </ span > on the Internet , the more difficult it will be for you to build a strong brand position. The strategy gives you a competitive advantage – the pattern of your actions will have a specific basis, which was developed during a detailed analysis. The strategy will help you avoid a missed investment in content marketing.

What do I lose without having a content marketing strategy?
Who creates a content marketing strategy?
What data is the target group analysis based on?
What does a content marketing strategy include?
What is a content audit?

Lack of strategy makes your actions distracted, less consistent and efficient. Without a strategy, it’s harder to identify the goals and steps that will lead to success.

Lack of strategy means also difficulties related to personalization and segmentation of communication in all channels – if you don’t know your audience well, you don’t know their habits and you don’t know how to behave in </ span > on the Internet , the more difficult it will be for you to build a strong brand position. The strategy gives you a competitive advantage – the pattern of your actions will have a specific basis, which was developed during a detailed analysis. The strategy will help you avoid a missed investment in content marketing.

The team is working on the strategy our best specialists with a wide range of knowledge and competence. Your strategy will be created by people with many successful strategies content marketing, the implementation of which allowed our clients to achieve multidimensional success. When creating a strategy, we always use the support of our specialized analytical department and external, proven tools.

We always start the analysis with a detailed briefing and analysis of your own data at your disposal. The model data packet contains at least three data sources from the list below:

  • data from Google Analytics;
  • data from Google Ads ;
  • Facebook ad panel data;
  • online and traditional survey results;
  • focus research summary;
  • insighty consumer;
  • results of previous campaigns content marketing.

The strategy includes:

  • competition analysis;
  • target group analysis;
  • construct person corresponding to target groups;
  • creative idea with example implementations;
  • selection of optimal content emission channels;
  • content and other format guidelines content ;
  • strategically relevant micromoments .

Content audit involves analyzing the content of the entire website. Audit is a complementary product, thanks to which each section of the website and each type of content will be thoroughly examined by a group of our specialists. The analysis is not only about pointing out mistakes, but most of all – pointing out optimal solutions, along with ready-made examples of model implementation, e.g. in the form of sample articles written by our specialists. Audit is a service that you can order from us as a separate service – without developing a complete CM strategy.

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