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Team Semahead
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In the meantime, check out our social media:
Creating a corporate image in based on high-quality expert articles is one of the most effective methods of building a brand image. Professional copywriting is definitely not enough. We assume that writing expert articles should be done in close cooperation with the client, and sponsored articles should be written by dedicated specialists and journalists.
Working with us, you have the guarantee that the project will be supervised by a dedicated editor who will ensure the highest quality of the ordered texts.
We create content for specific target groups and people that we build on the basis of hard data. We make sure that the message is perfectly suited to the recipient.
There is no for us an industry for which good content cannot be created. We assume that content marketing is able to fill any niche.
Each sponsored article or other marketing text needs a multi-channel broadcast. You can expand the area of our cooperation at any time to reach your audience even more effectively.
Valuable, matched to Content recipients are the basis for any company: from category and product descriptions through blog texts and expert articles to custom campaigns using user-generated content or influencerów . Strategic content Marketing based on data and based on various tools not only increases the visibility of the site in search results, but also builds the brand image and increases conversions. Trust us to carry out your activities content marketing that will fill your customers’ shopping path.
What exactly will you find in our offer?
You don’t have to take our word for it. Check how we improve the effectiveness of our clients’ advertising activities on a daily basis.
To prepare a good article , we need to get to know each other well. We want to know as much as possible about your brand, industry and target audience characteristics.
In the schedule you will find all information about our planned emissions. You know exactly what content and when we will publish.
Knowing the product well and Your brand, we prepare the content that we send you for approval. With approved materials, we publish articles according to the schedule.
At the end of the period, you will receive a summary of each issue we publish, along with a comment from a specialist.
In the case of publications on external websites, we use both content platforms and individual contact with publishers, which allows us to thoroughly understand the website’s profile and the preferences of its readers. We require publishers to provide data from Google Analytics. We have a large database of trusted publishers, thanks to which this process is not time-consuming. Individual contact also allows us to carry out non-standard activities – content created together with the editorial office, infographics in an article or press release, videocontent, etc.
Find the answers to the most common audit questions content and strategy content marketing .
Huge competition on the market makes investing in content marketing and writing articles a duty of every company for which creating a brand image is important. Building a coherent image of the company allows you to distinguish yourself from the competition and expand the group of potential consumers. A consistently implemented content strategy and the emission of expert and sponsored articles guarantees an increase in brand awareness, has a positive effect on positioning and increasing traffic on the website. Regular issue of expert and sponsored articles also supports the process of educating consumer groups and loyalty.
Huge competition on the market makes investing in content marketing and writing articles a duty of every company for which creating a brand image is important. Building a coherent image of the company allows you to distinguish yourself from the competition and expand the group of potential consumers. A consistently implemented content strategy and the emission of expert and sponsored articles guarantees an increase in brand awareness, has a positive effect on positioning and increasing traffic on the website. Regular issue of expert and sponsored articles also supports the process of educating consumer groups and loyalty.
Expert articles show the brand from the expert side. This type of content starts with the problem of a given target group and presents its solution with the help of experts of the given brand. Expert articles are a classic example of brand journalism and media relations, i.e. a combination of marketing, PR and journalism.
As a rule, an expert article contains a statement from a brand representative, and branding here goes by the wayside. In the case of expert articles, the most important thing is to provide the target group with valuable content and signal the brand’s presence in a natural context. The form of expert articles allows you to reach a very diverse audience of a given website with the content. These types of articles allow you to effectively create a brand image and expand the range of its perception.
Expert articles are also an excellent method of acquiring valuable dofollow links, effectively supporting the link building process. They are valuable content for publishers, therefore the price of their publication is lower than that of the sponsored article.
Sponsored articles differ from expert articles in that their branding is much more visible. In sponsored articles it is possible to place products with links, add more links and create a stronger brand image. In sponsored articles, the brand shows its best side; can present your products, services.
While expert articles are mainly designed to position the brand, in the case of sponsored articles, the reach criteria, the guarantee of specific traffic and the certainty that the advertising message will reach the estimated number of recipients become more important. Sponsored articles are usually more expensive than expert articles.
In the case of expert articles, the most important criteria are:
In the case of sponsored articles, the most important selection criteria are:
Having all 360 marketing competences, we increase the effectiveness of each promotion channel.
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High positions in search results are our specialty.
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We run campaigns for top brands in Poland and abroad.
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Modern marketing solutions are our specialty.
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Well-prepared content is the basis of all promotional activities.
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We conduct marketing activities only on the basis of reliable data.
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We reach your customers wherever they are.
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