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Expert articles

Creating a corporate image in based on high-quality expert articles is one of the most effective methods of building a brand image. Professional copywriting is definitely not enough. We assume that writing expert articles should be done in close cooperation with the client, and sponsored articles should be written by dedicated specialists and journalists.

What’s in the offer?

  • We will create you as an expert in your field
  • We will create the highest quality sponsored articles
  • We will take care of your presence in the media
  • We will create messages precisely tailored to your target group
  • We will publish content on carefully selected external websites

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Benefits

You will receive the highest quality expert articles

Working with us, you have the guarantee that the project will be supervised by a dedicated editor who will ensure the highest quality of the ordered texts.

You will reach your target group

We create content for specific target groups and people that we build on the basis of hard data. We make sure that the message is perfectly suited to the recipient.

You will establish cooperation with experts in every field

There is no for us an industry for which good content cannot be created. We assume that content marketing is able to fill any niche.

You will broadcast your content in multiple channels

Each sponsored article or other marketing text needs a multi-channel broadcast. You can expand the area of ​​our cooperation at any time to reach your audience even more effectively.

Expert comment

Valuable, matched to Content recipients are the basis for any company: from category and product descriptions through blog texts and expert articles to custom campaigns using user-generated content or influencerów . Strategic content Marketing based on data and based on various tools not only increases the visibility of the site in search results, but also builds the brand image and increases conversions. Trust us to carry out your activities content marketing that will fill your customers’ shopping path.

Izabella Łęcka
Head of Content Marketing

What will you get?

What exactly will you find in our offer?

  • Detailed briefing
  • Schedule of external publications
  • Precisely created content
  • SEO optimization
  • Graphic works
  • Content broadcast
  • Detailed reports

Case study

You don’t have to take our word for it. Check how we improve the effectiveness of our clients’ advertising activities on a daily basis.

Workflow

1.
Detailed briefing

To prepare a good article , we need to get to know each other well. We want to know as much as possible about your brand, industry and target audience characteristics.

2.
Emission schedule

In the schedule you will find all information about our planned emissions. You know exactly what content and when we will publish.

3.
Content creation

Knowing the product well and Your brand, we prepare the content that we send you for approval. With approved materials, we publish articles according to the schedule.

4.
Transparent reporting

At the end of the period, you will receive a summary of each issue we publish, along with a comment from a specialist.

Tools

Adaptation to the target group and traffic guarantee

In the case of publications on external websites, we use both content platforms and individual contact with publishers, which allows us to thoroughly understand the website’s profile and the preferences of its readers. We require publishers to provide data from Google Analytics. We have a large database of trusted publishers, thanks to which this process is not time-consuming. Individual contact also allows us to carry out non-standard activities – content created together with the editorial office, infographics in an article or press release, videocontent, etc.

Service quality assessment
Selection of topics
Key phrases

FAQ

Find the answers to the most common audit questions content and strategy content marketing .

Why is it worth investing in writing articles?

Huge competition on the market makes investing in content marketing and writing articles a duty of every company for which creating a brand image is important. Building a coherent image of the company allows you to distinguish yourself from the competition and expand the group of potential consumers. A consistently implemented content strategy and the emission of expert and sponsored articles guarantees an increase in brand awareness, has a positive effect on positioning and increasing traffic on the website. Regular issue of expert and sponsored articles also supports the process of educating consumer groups and loyalty.

Why is it worth investing in writing articles?
How are expert articles different from sponsored articles?
How do we choose the topics of articles?
According to what criteria are external websites selected?

Huge competition on the market makes investing in content marketing and writing articles a duty of every company for which creating a brand image is important. Building a coherent image of the company allows you to distinguish yourself from the competition and expand the group of potential consumers. A consistently implemented content strategy and the emission of expert and sponsored articles guarantees an increase in brand awareness, has a positive effect on positioning and increasing traffic on the website. Regular issue of expert and sponsored articles also supports the process of educating consumer groups and loyalty.

Expert articles show the brand from the expert side. This type of content starts with the problem of a given target group and presents its solution with the help of experts of the given brand. Expert articles are a classic example of brand journalism and media relations, i.e. a combination of marketing, PR and journalism.

As a rule, an expert article contains a statement from a brand representative, and branding here goes by the wayside. In the case of expert articles, the most important thing is to provide the target group with valuable content and signal the brand’s presence in a natural context. The form of expert articles allows you to reach a very diverse audience of a given website with the content. These types of articles allow you to effectively create a brand image and expand the range of its perception.

Expert articles are also an excellent method of acquiring valuable dofollow links, effectively supporting the link building process. They are valuable content for publishers, therefore the price of their publication is lower than that of the sponsored article.

Sponsored articles differ from expert articles in that their branding is much more visible. In sponsored articles it is possible to place products with links, add more links and create a stronger brand image. In sponsored articles, the brand shows its best side; can present your products, services.

While expert articles are mainly designed to position the brand, in the case of sponsored articles, the reach criteria, the guarantee of specific traffic and the certainty that the advertising message will reach the estimated number of recipients become more important. Sponsored articles are usually more expensive than expert articles.

  1. The first step is always a detailed briefing. We want to learn as much as possible about your company, product or service that we will be promoting.
  2. Using your knowledge, our own know-how and tools, we select target groups, personas and check what issues potentially reach the highest possible ranges.
  3. Then we send our proposals along with the outlines (product placement, key phrases), we specify all the necessary details, wait for approval and … we start writing articles.

In the case of expert articles, the most important criteria are:

  • matching to the target group;
  • link dofollow;
  • Trust Flow indicator;
  • domain rating;
  • the number of unique website users.

In the case of sponsored articles, the most important selection criteria are:

  • matching to the target group;
  • traffic guarantee;
  • number of unique website users;
  • domain rating and website recognition;
  • possibility to implement custom actions with the publisher.

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