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Running company blogs

Running a company blog may not only be complicated but also time consuming. Therefore, meeting the expectations on demand, we have created an offer in which we comprehensively deal with company blogs: from creating a creative idea, through setting up a website, to creating content, publishing and distributing it. </ span>

A company blog or branded content website is an effective way to increase brand awareness, as well as engage and educate your target group. Valuable content, tailored to the needs of your potential customers, will bring them closer to conversion and make them loyal brand ambassadors

What’s in the offer?

  • We will create a strategy for your blog
  • We will prepare the highest quality content for the website
  • We will create cyclical schedules
  • We will prepare full monitoring and detailed reports

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Benefits

You will precisely reach regular and new customers

Any content on a corporate blog is an additional point of contact with your brand. We create them to reach users at different stages. customer journey : from noticing, to interest and consideration, to conversion and loyalty . We use mikromomenty to build a positive experience with your website that will convert.

You will receive effective actions based on detailed data

Before we start publishing content , we audit the Google Analytics account and configure it for the blog. Thanks to this, we are sure that we will be able to verify the quality of the content, its matching to the person, as well as the blog’s participation in achieving goals based on real data.

You will get the support of the best tools on the market

Blogging is above all a lot of creative work and an impeccable journalistic workshop. But that’s not all. Tools help us to run a blog effectively – not only for content marketers , but also for SEO and SM specialists. BuzzSumo , Keyword Planner or Senuto Are just a few of them.

You will effectively promote your content

p> As an agency 360 we are able to take care not only of running a company blog, but also its promotion and distribution in social media, mailing or Google Ads . Thanks to such support, we reach an even wider group of your current and potential customers.

Expert comment

Valuable, matched to content recipients are the basis for any company: from category and product descriptions through blog texts and expert articles to custom campaigns using user-generated content or influencers . Strategic content marketing based on data and based on various tools not only increases the visibility of the site in search results, but also builds the brand image and increases conversions. Trust us to carry out your activities content marketing that will fill your customers’ shopping path.

Izabella Łęcka
Head of Content Marketing

What will you get?

What exactly will you find in our offer? 

  • Detailed briefing
  • Personas created
  • Creative ideas
  • Setting up a blog
  • Editorial blog policy
  • Analytics for your website
  • Graphic works
  • Blog schedule
  • Top quality content
  • Content optimization
  • Implementation and distribution of articles
  • Detailed reports

Case study

You don’t have to take our word for it. Check how we improve the effectiveness of our clients’ advertising activities on a daily basis.

Read case studies

Workflow

1.
Detailed briefing

To prepare a blog strategy for your business, we need to get to know it well – we want to learn as much as possible about the specifics of your product, industry and target group characteristics .

2.
Document with a creative idea

We will present it clearly our vision for your corporate blog. We will gather everything in a document that will be the basis for the implementation of subsequent activities.

3.
Scheduling content on schedule

You know exactly which content and when we want to publish. We operate on monthly schedules where you will find all information about our activities.

4.
Transparent reporting

The effects of our actions can be follow thanks to the reports we prepare. In it you will find hard figures and an original commentary with the conclusions of a CM specialist. Reports are the basis for further optimization of our operations.

FAQ

Find out the answers to the most common questions about running a company blog.

Why is it worth keeping a company blog?

Blogs, sections and content websites are effective tools for building brand awareness, creating its image, generating leads and increasing sales. Content well suited to the needs of your audience will help you build loyalty with existing customers and attract new ones.

A company blog is a showcase of your brand that says a lot about its values, mission and archetype. By creating the highest quality content signed with your brand, which reaches users at different stages of the customer journey of your target group.

The content section also supports the positioning of your website. We create each content in accordance with the principles of webwriting and optimize for SEO. This means that the content will be not only user-friendly, but also – for Google robots. This will positively affect the visibility of your website in the search engine and, consequently, also increase organic traffic.

Why is it worth keeping a company blog?
What marketing goals can a company blog pursue?
What's in the blog schedule?
What's in the blog report?

Blogs, sections and content websites are effective tools for building brand awareness, creating its image, generating leads and increasing sales. Content well suited to the needs of your audience will help you build loyalty with existing customers and attract new ones.

A company blog is a showcase of your brand that says a lot about its values, mission and archetype. By creating the highest quality content signed with your brand, which reaches users at different stages of the customer journey of your target group.

The content section also supports the positioning of your website. We create each content in accordance with the principles of webwriting and optimize for SEO. This means that the content will be not only user-friendly, but also – for Google robots. This will positively affect the visibility of your website in the search engine and, consequently, also increase organic traffic.

A company blog can help you achieve a variety of goals, such as:

  • reaching new representatives of the target group,
  • strengthening the brand image,
  • increase in website traffic,
  • increasing commitment and loyalty among the target group, education,
  • lead generation,
  • increase in sales.

Our schedules include a lot of information about the content we are planning for the next month. You will find in them, among others the title of the content with a comprehensive summary and a proposal for additional visual content.

The content we propose takes into account not only current trends, but also your marketing calendar with planned on-line and off-line promotional campaigns. When planning content, we use a number of tools such as BuzzSumo, AnswearThePublic or Google Trends. The topics your target group raises on the Internet, e.g. in social media, are also a valuable inspiration for us.

We remember about content optimization and supporting the positioning of your website. In the schedule you will find keywords assigned to individual content – we select them using tools such as the Keyword Planner, UberSuggest, Senuto or Ahrefs.

How many times has a foreigner told you that Polish is one of the most difficult languages ​​in the world? Linguistic correctness is an absolute basis for running company blogs. Editing and proofreading the content is always done manually by a specialist – no tool can replace him.

We report the effects of our activities in a cyclical report – usually monthly. You will find there, among others information on the traffic on the company blog, broken down into individual channels, as well as parameters regarding the quality of traffic.

You will learn who the recipients of your content are and what income they generate for your business. We will also create a list of the most popular and engaging content in the analyzed period. In addition to the figures, each report is accompanied by a comment from a CM specialist who is responsible for running your blog.

Did you like our offer?
Contact us!

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