Webwriting – creating content for websites

SEO texts, or SEO in other words copywriting , is a very general term for a variety of content that aims to increase the visibility of your site in search results. Creating content this type is characterized by e.g. appropriate saturation of previously selected key phrases. These can be product descriptions, category descriptions or how-to articles. < / span>

From the report “E-commerce in Poland. Gemius for e-Commerce Polska “from 2018 shows that the main reason why Poles do not decide to for shopping in online stores, it is impossible to touch the product (45% of respondents’ indications). The answer to this state of affairs includes product videos or 360 photos, as well as complementary product descriptions.

{& quot; 201341983 & quot;: 0, & quot; 335559739 & quot;: 160, & quot; 335559740 & quot;: 259} “>

Engaging and effective product description goes beyond the classic seo copywriting and should indicate, among others :

• specific technical parameters,
• external features of the product, as well as what is not visible to the naked eye (e.g. messages referring to the sense of taste, smell or touch),
• its functions and functionalities that help in specific situations or solve real problems of the target group,
• how the product works and what effects its use gives,
• what distinguishes it from other products,

\

• who it was created for.

It is very important not to duplicate product descriptions available on the manufacturer’s or competitors’ websites. Robots Google’s will identify it as a so-called Duplicate content , which may reduce the visibility of the page in search results.

The main purpose of category descriptions is to present what is within a given product group and to support website positioning. That is why the starting point for any text of this type should be a reliable and comprehensive analysis of key phrases and their potential by an SEO specialist. The selected phrases should appear not only in individual paragraphs, but also in the title or headings of the second and third degree.

It is only on the basis of a guided document that you can start creating content. Although category descriptions are typical SEO texts, their quality and usability for users cannot be forgotten. Any texts for a website are always a showcase of the brand that say a lot about it: they build its credibility, create a specific image and build trust in the company.

Category descriptions must be unique and tailored to the specifics of a specific audience, who should find out what types of products are in a given category and receive a handful of useful tips and tricks to help them choose from the offer what best suits their needs. </ span>

Before we start creating content , our team is preparing detailed document. The file with the SEO guidelines contains the address url of the destination where the content is to appear, selected key phrases along with the frequency of their use, as well as the minimum text length. Optionally, it can also include the potential of individual phrases, as well as information about specific places in the text where the main key phrase is to appear or taking into account the variety of phrases and their synonyms.

The final scope of the file depends on individual arrangements and the level of advancement and experience of the content writer copywriter . For those who have been writing texts for websites for years, information about the use of synonyms or placing phrases in subheadings is obvious and there is no need to indicate this information in the guidelines.