Generic selectors
Tylko dokładne dopasowanie
Szukaj w tytule
Szukaj w treści
Filtruj po kategoriach

Contact us!

Widget EN

  • Read more about our Privacy Policy.

Webwriting – creating content for websites

Appropriate content on your website and external websites is the basis for increasing your company’s revenues. We know very well how to create content that will interest your potential customers and encourage them to take specific actions.

For us, creating content is much more than writing SEO content – we adapt each text to the style, language and needs of your target group, as well as the nature of your brand.

What’s in the offer?

  • We will create professional descriptions of your products and services
  • We will prepare appropriate category descriptions
  • We will create high-quality content for the website, landing page and mailings
  • We will develop and prepare e-books

Contact form

Take advantage of the offer

or ask a question.

Oferta - Usługa 1 (Góra) EN

  • Read more about our Privacy Policy.

Benefits

You will receive the support of the best industry experts

In our portfolio we have thousands of publications for various servers, including leading sites belonging to the Interia Group. We have polished articles for portals for the best journalists and editors, which is why our content is a guarantee of the highest quality standards.

You will join the forces of content and SEO

You don’t know how to prepare and update content in accordance with Google’s guidelines? Unique, good-quality content is one of the key determinants in assessing the SEO value of your website on Google. Our SEO and CM team prepare the analysis of your website and help expand it with texts seo that your potential customers are looking for. Use the growth potential!

You will get ready-made results in no time

We know that in the case of texts for the website – especially the new one – implementation time of projects in the field of copywriting internet are of colossal importance. In the case of large orders, you always receive content in smaller, systematically delivered packages to be able to implement them on the website as soon as possible.

You will have access to a database of professional journalists, copywriters and translators

We work with experienced copywriterami who specialize in a wide variety of industries and topics. We are constantly expanding our editor base – everything to provide you with content created by the best! Do you need content in English or German? No problem for us!

Expert comment

Valuable, tailored content is the basis for any company: from category and product descriptions through blog texts and expert articles to non-standard campaigns using user-generated content or influencers. Strategic content marketing based on data and based on various tools not only strengthens the website’s visibility in search results, but also builds the brand image and increases conversions. Entrust us with conducting content marketing activities that will fill the shopping path of your customers.

Izabella Łęcka
Head of Content Marketing

What will you get?

What exactly will you find in our offer?

  • Detailed schedule of activities
  • SEO guidelines file
  • File with communication and webwriting guidelines
  • Selection of a team of copywriters

Case study

You don’t have to take our word for it. Check how we improve the effectiveness of our clients’ advertising activities on a daily basis.

Workflow

1.
Detailed briefing

Valuable, matched to content recipients are the basis for any company: from category and product descriptions, blog texts and expert articles, to custom campaigns using user-generated content or influencers . Strategic content Marketing based on data and based on various tools not only increases the visibility of the site in search results, but also builds the brand image and increases conversions. Trust us to carry out activities content marketing that will fill your customers’ shopping path.

2.
Guidelines for content creators

The basis of our activities is file with communication guidelines, webwriting < span class = “NormalTextRun SCXW125965005 BCX0”> and optimizations. We use tools and supplement them with knowledge about your customers.

3.
Content creation

Content creation </ span>

4.
Content implementation

All written by us we deliver texts to you by e-mail or implement them on your website.

FAQ

Get answers to the most common content creation questions.

What are SEO texts?

SEO texts, or SEO in other words copywriting , is a very general term for a variety of content that aims to increase the visibility of your site in search results. Creating content this type is characterized by e.g. appropriate saturation of previously selected key phrases. These can be product descriptions, category descriptions or how-to articles. < / span>

What are SEO texts?
Why create product descriptions?
Why create category descriptions?
What does the SEO guidelines file look like?

SEO texts, or SEO in other words copywriting , is a very general term for a variety of content that aims to increase the visibility of your site in search results. Creating content this type is characterized by e.g. appropriate saturation of previously selected key phrases. These can be product descriptions, category descriptions or how-to articles. < / span>

From the report “E-commerce in Poland. Gemius for e-Commerce Polska “from 2018 shows that the main reason why Poles do not decide to for shopping in online stores, it is impossible to touch the product (45% of respondents’ indications). The answer to this state of affairs includes product videos or 360 photos, as well as complementary product descriptions.

{& quot; 201341983 & quot;: 0, & quot; 335559739 & quot;: 160, & quot; 335559740 & quot;: 259} “>

Engaging and effective product description goes beyond the classic seo copywriting and should indicate, among others :

  • specific technical parameters,
  • external features of the product, as well as what is not visible to the naked eye (e.g. messages referring to the sense of taste, smell or touch),
  • its functions and functionalities that help in specific situations or solve real problems of the target group,
  • how the product works and what effects its use gives,
  • what distinguishes it from other products,
  • \

  • who it was created for.

It is very important not to duplicate product descriptions available on the manufacturer’s or competitors’ websites. Robots Google’s will identify it as a so-called Duplicate content , which may reduce the visibility of the page in search results.

The main purpose of category descriptions is to present what is within a given product group and to support website positioning. That is why the starting point for any text of this type should be a reliable and comprehensive analysis of key phrases and their potential by an SEO specialist. The selected phrases should appear not only in individual paragraphs, but also in the title or headings of the second and third degree.

It is only on the basis of a guided document that you can start creating content. Although category descriptions are typical SEO texts, their quality and usability for users cannot be forgotten. Any texts for a website are always a showcase of the brand that say a lot about it: they build its credibility, create a specific image and build trust in the company.

Category descriptions must be unique and tailored to the specifics of a specific audience, who should find out what types of products are in a given category and receive a handful of useful tips and tricks to help them choose from the offer what best suits their needs. </ span>

Before we start creating content , our team is preparing detailed document. The file with the SEO guidelines contains the address url of the destination where the content is to appear, selected key phrases along with the frequency of their use, as well as the minimum text length. Optionally, it can also include the potential of individual phrases, as well as information about specific places in the text where the main key phrase is to appear or taking into account the variety of phrases and their synonyms.

The final scope of the file depends on individual arrangements and the level of advancement and experience of the content writer copywriter . For those who have been writing texts for websites for years, information about the use of synonyms or placing phrases in subheadings is obvious and there is no need to indicate this information in the guidelines.

Did you like our offer?
Contact us!

Contact form

Take advantage of our offer

or ask a question.

Oferta - Usługa 2 (Dół) EN

  • Read more about our Privacy Policy.

Do you want to start working with us? Fill the brief

It will take you a few moments to complete the Brief and let us
better prepare for the interview with you.

Fill the brief
  • By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively. Read more about our Privacy Policy.
  • Close