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Google Analytics audit

Analytical audit is a service that aims to provide information about the current state of a website or tools for measuring its traffic. Dirty or incomplete data can lead to lost revenue, bad decisions, and reduced customer satisfaction.

From audits of analytical tools, such as Google Analytics or Google Tag Manager, to the UX audit of a website – we will check their current condition for you and find errors that need to be corrected.

What’s in the offer?

  • We will examine the key aspects of your tools and pages
  • Thanks to our own solutions, you will receive an audit within 48 hours
  • You will receive a clear and understandable report
  • We guarantee taking into account the unique nature of your website

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Benefits

You will get new information

Thanks to the selected audit, you will gain valuable information. You will better understand your website and the analytical tools you use. You will check your assumptions and learn completely new, often unexpected things.

You will deal with mistakes

It’s good to base your decisions on data – when it’s correct. Thanks to the tool audit, you will learn what data is incorrectly collected, and thanks to the UX audit you will find out which elements of the website may stand in the way for users to convert.

You will learn how to improve your results

You will learn not only about the current situation of your website and tools, but also what you can do to improve it. With each new piece of information, you improve your situation and gain new leads.

Poznasz lepiej swoich użytkowników

Whether it is thanks to the improvement of the quality of your data or thanks to the insight into the user experience – your knowledge about your users will expand and become more precise.

Expert comment

A look at the website or tool in the eyes of an experienced expert, prepared in the form of an accessible report that does not require expert knowledge. Thanks to this form, our audits provide you with essential, valuable information that you can use yourself or pass it on to the right people. By explaining each of the topics discussed, you will also have the opportunity to expand your knowledge and your own analytical horizons.

Ewa Kańczuk
Head of Digital Analytics

What will you get?

What exactly will you find in an analytical audit? What elements will we analyze?

Google Analytics audit
  • Correctness of installing the tracking code
  • List of e-mails having access to the account
  • Collection of demographic data
  • Maintain data limits
  • Linking to a Google Ads account and Google Search Console
  • Configuration and completeness of views
  • The presence of the necessary filters
  • Presence of sessions from foreign domains in the account
  • Site Search Data Collection
  • Content grouping
  • Bounce rate
  • Presence of sensitive data
  • Direct traffic
  • Media with low traffic
  • Data discrepancies in Google Ads
  • (Not set) in landing pages
  • (Other) in the channel group
  • Search parameters, PPC and UTM
  • Own redirects, from search engines, payment methods and e-mail;
  • Events
  • Objectives
  • E-commerce
Google Tag Manager audit
UX audit

Case study

You don’t have to take our word for it. Check how we improve the effectiveness of our clients’ advertising activities on a daily basis.

Workflow

1.
Audit selection and details arrangement

First, we will determine what kind of audits you are interested in and to what extent. They can be for a single tool or a single page, or all of them

2.
Interview

In the second step, we will conduct a short interview with you about your expectations and the specifics of your website and your tools.

3.
Access to tools

We will then ask you for the necessary information and access to tools that we will audit or use for this purpose.

4.
Research

At this stage, we will start auditing your website or tool. We will look at them and gather information on them.

5.
Preparation of the document

We create a document from the beginning of auditing, and as we collect more information, it becomes more and more complete.

6.
Consultation

After receiving the audit from us and becoming familiar with it, you can contact us if you have any questions or doubts – we will answer you.

Reference

  • Thanks to the cooperation with Semahead, we discovered how to modify the current product promotion strategy in order to obtain an increase in revenues.

    Thanks to the cooperation with Semahead, we discovered how to modify the current product promotion strategy in order to obtain an increase in revenues.

    Patrycja Kuten - CEO Pakuten
  • Semahead helped us study the impact of increasing Google Ads spending on declining Google Organic revenue.

    Thanks to the cooperation with Semahead, we discovered how to modify the current product promotion strategy in order to obtain an increase in revenues.

    Zespół SWISS
  • User behavior analysis on our store’s website allowed us to select the appropriate subpages for A / B testing.

    Thanks to this, we were able to achieve the satisfactory results of testing faster.

    Magdalena Matela - E-commerce Manager
  • Reports from Seamhead allowed us to gain information on how much we can lower the prices of products so that our margin does not go to an unprofitable level.

    These data had a key impact on improving the efficiency of the Vitkac online store.

    Mateusz Ciba - Project Manager
  • The Semahead Agency is a unique group of experienced SEO, PPC, Social Media, Content Marketing, Analytics and Marketing Automation experts who are eager to share their knowledge and help in discovering the most effective ways of business development.

    Professional approach, customer service and the ability to communicate on both sides, unparalleled in the market, make Semahead a trustworthy partner. Throughout the period of our cooperation, they have built enormous trust, incl. thanks to the much-needed critical thinking skills, both to the client’s propositions and ideas, and to their own strategies or results.

    Mateusz Piszczek - Digital Marketing Manager

Tools

When preparing the audit, we use proven tools - from recognized manufacturers or created by us especially for this purpose.

In the first stage of auditing the tool, we use a proprietary auditing program written in R. Thanks to it, we quickly collect basic information about the tool, such as the number of hits reaching Google Analytics, the bounce rate or the presence of sensitive data in the tool. Our program uses popular packages from Tidyverse, as well as a package designed specifically for data analysis from Google Analytics – googleAnalycsR.

Google Analytics and Google Tag Manager audit - individual approach
UX audit - we check your website together with Google

FAQ

Find out the answers to the most frequently asked questions about the Google Analytics audit.

What are analytical audits?

Analytical audit is a service that aims to provide information about the current state of a website or tools to measure its traffic. The result of a survey tailored to the client’s needs, which is carried out by specialists of the web analytics department, is a readable document containing information on correct and incorrect elements of the website or tool.

What are analytical audits?
What is Google Analytics audit?
What is the Google Tag Manager audit?
What is UX Audit?
Why is it worth conducting an analytical audit?

Analytical audit is a service that aims to provide information about the current state of a website or tools to measure its traffic. The result of a survey tailored to the client’s needs, which is carried out by specialists of the web analytics department, is a readable document containing information on correct and incorrect elements of the website or tool.

The Google Analytics audit is a comprehensive assessment of the condition of an analytical tool from Google and verification of its implementation. Thanks to it, you will find out if the data in your Google Analytics is correct, complete and trustworthy, and you can enrich your Analytics with this data.

Audyt Google Tag Manager to dokładne badanie zawartości kontenera, dzięki któremu wysyłasz dane ze swojej strony do Google Analytics, Google Ads, Facebook Pixel oraz do innych narzędzi analitycznych i reklamowych. Dzięki audytowi przekonasz się, czy tagi i reguły są skonfigurowane poprawnie i optymalnie, a także jak możesz je udoskonalić.

UX audit is a chance to look at your website in a new, fresh way. After preparing the document, you will learn about the experiences of your users, which solutions meet the requirements of good UX practices, which require improvement, and which bring opportunities for improvement.

The selected analytical audit will allow you to get to know the current state of the website or tool. The reports and explanations included in the document will allow you to get to know their current status, thanks to the indications and recommendations you will learn how to correct errors.

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