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Correct implementation of analytical tools is crucial in the process of collecting reliable data and analysis. Their implementation is not complicated, but correct configuration is a challenge.
Proper implementation ensures the correct operation of the tools and the data collected by them.
The more data about user behavior you want to collect on your website, the more complicated the implementation and configuration becomes.
In the case of non-standard implementations that require editing the page code, we prepare comprehensive guidelines for programmers and cooperate with them throughout the implementation process.
Thanks to the correct implementation and connection of various sources, it is possible to make data-based business decisions.
Correct implementation of analytical tools is a necessary first step in the development of a data-driven business. Confidence in data translates into a better understanding of user behavior on the website and the proper allocation of the marketing budget. Implementing new tools or checking the configuration of those used on a daily basis is a proven way to improve the results of your business.
Below are some examples of the codes we can implement for you – however, this is not an exhaustive list.
Basic GA code allows website traffic tracking. However, it is not enough to implement the code on the website. Correct configuration is needed for Google Analytics to work properly.
You don’t have to take our word for it. Check how we improve the effectiveness of our clients’ advertising activities on a daily basis.
The first step is to gain access to Google Tag Manager.
In the case of extensive implementations, we will provide you with an implementation plan.
If necessary – the implementation will not be done using the Tag Manager or will require changes in the website code – we will prepare detailed guidelines for your developers.
We will carry out an implementation that is possible to implement using the Tag Manager or we will supervise the development work, in the case of implementations directly in the website code.
After implementation, we will check if the tool is working properly and is collecting correct data.
Thanks to the cooperation with Semahead, we discovered how to modify the current product promotion strategy in order to obtain an increase in revenues.
Thanks to the cooperation with Semahead, we discovered how to modify the current product promotion strategy in order to obtain an increase in revenues.
Semahead helped us study the impact of increasing Google Ads spending on declining Google Organic revenue.
Thanks to the cooperation with Semahead, we discovered how to modify the current product promotion strategy in order to obtain an increase in revenues.
User behavior analysis on our store’s website allowed us to select the appropriate subpages for A / B testing.
Thanks to this, we were able to achieve the satisfactory results of testing faster.
Reports from Seamhead allowed us to gain information on how much we can lower the prices of products so that our margin does not go to an unprofitable level.
These data had a key impact on improving the efficiency of the Vitkac online store.
The Semahead Agency is a unique group of experienced SEO, PPC, Social Media, Content Marketing, Analytics and Marketing Automation experts who are eager to share their knowledge and help in discovering the most effective ways of business development.
Professional approach, customer service and the ability to communicate on both sides, unparalleled in the market, make Semahead a trustworthy partner. Throughout the period of our cooperation, they have built enormous trust, incl. thanks to the much-needed critical thinking skills, both to the client’s propositions and ideas, and to their own strategies or results.
We use Google Tag Manager to implement and manage tags and codes. It is an advanced tool that has many configuration options for both built-in tags and custom JavaScript codes. Other tag deployment tools include Adobe Dynamic Tag Manager (DTM) or Tealium iQ.
Find out the answers to the most common questions about implementing and configuring analytical tools.
We can implement analytical tools such as Google Analytics for you, but also other tracking codes such as Google Ads tags, Facebook pixel or Google Optimize codes or Hotjar.
We can implement analytical tools such as Google Analytics for you, but also other tracking codes such as Google Ads tags, Facebook pixel or Google Optimize codes or Hotjar.
Before we start implementing the tool, we need access to the Google Tag Manager. If there is no GTM on the website, we will prepare an instruction for its implementation. If the implementation will not be made using Google Tag Manager, we prepare detailed guidelines for the IT department.
Correct implementation of analytical tools ensures correct operation and error-free data collected. Analyzes based on correct data allow, in turn, to draw accurate conclusions. All this to optimize your website and marketing activities.
Implementation of analytical tools is the first step that must be taken in order to be able to fully use the potential of information coming from your website. The data-driven approach is no longer just a fashionable phrase. This is a necessity without which it is difficult to imagine competing in a data driven world.
Having all 360 marketing competences, we increase the effectiveness of each promotion channel.
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We run campaigns for top brands in Poland and abroad.
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Modern marketing solutions are our specialty.
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Well-prepared content is the basis of all promotional activities.
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We conduct marketing activities only on the basis of reliable data.
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We reach your customers wherever they are.
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