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Implementation and configuration of analytical tools

Correct implementation of analytical tools is crucial in the process of collecting reliable data and analysis. Their implementation is not complicated, but correct configuration is a challenge.

What’s in the offer?

  • Implementation of Tag Manager
  • Implementation and configuration of Google Analytics
  • Implementation of other analytical tools
  • Implementation of marketing tags
  • Combining data from different sources

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Benefits

We ensure the correctness of the data

Proper implementation ensures the correct operation of the tools and the data collected by them.

We carry out advanced implementations and configurations

The more data about user behavior you want to collect on your website, the more complicated the implementation and configuration becomes.

We prepare guidelines and cooperate with your IT team

In the case of non-standard implementations that require editing the page code, we prepare comprehensive guidelines for programmers and cooperate with them throughout the implementation process.

We make it possible to use the potential of data from various sources

Thanks to the correct implementation and connection of various sources, it is possible to make data-based business decisions.

Expert comment

Correct implementation of analytical tools is a necessary first step in the development of a data-driven business. Confidence in data translates into a better understanding of user behavior on the website and the proper allocation of the marketing budget. Implementing new tools or checking the configuration of those used on a daily basis is a proven way to improve the results of your business.

Ewa Kańczuk
Head of Digital Analytics

What will you get?

Below are some examples of the codes we can implement for you – however, this is not an exhaustive list.

Basic Google Analytics code

Basic GA code allows website traffic tracking. However, it is not enough to implement the code on the website. Correct configuration is needed for Google Analytics to work properly.

Additional Google Analytics codes
Pixel Fcaebook and custom event codes
Google Ads conversion tag
The Google Ads remarketing tag with custom parameters
Google Optimize code
HotJar code
Custom Javascript Codes
Roivenue
Implementation of analytics on AMP / PWA websites

Case study

You don’t have to take our word for it. Check how we improve the effectiveness of our clients’ advertising activities on a daily basis.

Workflow

1.
Access to tools

The first step is to gain access to Google Tag Manager.

2.
Preparation of information about the implementation process

In the case of extensive implementations, we will provide you with an implementation plan.

3.
Guidelines for the IT department

If necessary – the implementation will not be done using the Tag Manager or will require changes in the website code – we will prepare detailed guidelines for your developers.

4.
Carrying out the implementation

We will carry out an implementation that is possible to implement using the Tag Manager or we will supervise the development work, in the case of implementations directly in the website code.

5.
Testing the operation of the tool after code implementation

After implementation, we will check if the tool is working properly and is collecting correct data.

Reference

  • Thanks to the cooperation with Semahead, we discovered how to modify the current product promotion strategy in order to obtain an increase in revenues.

    Thanks to the cooperation with Semahead, we discovered how to modify the current product promotion strategy in order to obtain an increase in revenues.

    Patrycja Kuten - CEO Pakuten
  • Semahead helped us study the impact of increasing Google Ads spending on declining Google Organic revenue.

    Thanks to the cooperation with Semahead, we discovered how to modify the current product promotion strategy in order to obtain an increase in revenues.

    Zespół SWISS
  • User behavior analysis on our store’s website allowed us to select the appropriate subpages for A / B testing.

    Thanks to this, we were able to achieve the satisfactory results of testing faster.

    Magdalena Matela - E-commerce Manager
  • Reports from Seamhead allowed us to gain information on how much we can lower the prices of products so that our margin does not go to an unprofitable level.

    These data had a key impact on improving the efficiency of the Vitkac online store.

    Mateusz Ciba - Project Manager
  • The Semahead Agency is a unique group of experienced SEO, PPC, Social Media, Content Marketing, Analytics and Marketing Automation experts who are eager to share their knowledge and help in discovering the most effective ways of business development.

    Professional approach, customer service and the ability to communicate on both sides, unparalleled in the market, make Semahead a trustworthy partner. Throughout the period of our cooperation, they have built enormous trust, incl. thanks to the much-needed critical thinking skills, both to the client’s propositions and ideas, and to their own strategies or results.

    Mateusz Piszczek - Digital Marketing Manager

Tools

Implementation and management of tags

We use Google Tag Manager to implement and manage tags and codes. It is an advanced tool that has many configuration options for both built-in tags and custom JavaScript codes. Other tag deployment tools include Adobe Dynamic Tag Manager (DTM) or Tealium iQ.

FAQ

Find out the answers to the most common questions about implementing and configuring analytical tools.

What tools do we implement and configure?

We can implement analytical tools such as Google Analytics for you, but also other tracking codes such as Google Ads tags, Facebook pixel or Google Optimize codes or Hotjar.

What tools do we implement and configure?
What is the process of implementing analytical tools?
What is the purpose of implementing analytical tools?
Why is it worth implementing analytical tools?

We can implement analytical tools such as Google Analytics for you, but also other tracking codes such as Google Ads tags, Facebook pixel or Google Optimize codes or Hotjar.

Before we start implementing the tool, we need access to the Google Tag Manager. If there is no GTM on the website, we will prepare an instruction for its implementation. If the implementation will not be made using Google Tag Manager, we prepare detailed guidelines for the IT department.

Correct implementation of analytical tools ensures correct operation and error-free data collected. Analyzes based on correct data allow, in turn, to draw accurate conclusions. All this to optimize your website and marketing activities.

Implementation of analytical tools is the first step that must be taken in order to be able to fully use the potential of information coming from your website. The data-driven approach is no longer just a fashionable phrase. This is a necessity without which it is difficult to imagine competing in a data driven world.

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