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Website analysis

The scope of our analyzes covers research on the degree of achievement of website goals, analysis of the strategy of division and efficiency of website traffic and research on the impact of the market environment and external conditions on business efficiency.

What’s in the offer?

  • Conversion rate optimization
  • Traffic analysis
  • Website user analysis

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Benefits

We are improving the user's conversion path

We design personalizing processes conversion optimization, because each business has a different specificity and only an individual approach has a chance of success.

We increase profits

User behavior analysis on the website allow us to understand them. Thanks to this, you are able to adapt your website or application to the needs of potential customers and encourage them to spend more with you.

We make the user trust you

Thanks to our analyzes you will learn how to make a potential customer establish a positive relationship with you, and the one who has already bought or used your services wants to do it again.

We help you better understand your business

Our site research websites and applications allow you to look at your company or department you work in from a new perspective. This will allow you to make more informed business decisions.

Expert comment

In-depth, individualized analysis pages will help you precisely locate the most important areas of potential optimization. From best practice analysis, to heatmap analysis and session recordings, to classic data analysis, every source of information about your site can significantly improve the quality of your user experience. Base your own data decisions are the absolute basis, thanks to which traffic obtained through various channels brings the expected results.

Ewa Kańczuk
Head of Digital Analytics

What will you get?

What exactly will you find in our offer? What elements will we analyze?

Conversion rate optimization

We will determine the necessary number of optimization cycles necessary to achieve satisfactory results and present them in the form of a schedule according to which we will work </ span> :

  • we prepare lists of all elements that will be analyzed together with the estimated result from their optimization;
  • we will provide an action schedule after recognizing the technical possibilities;
  • we test selected elements and their influence on conversion;
  • we prepare a draft of changes on subpages and compare their effectiveness;
  • we choose the project that fared best for the final implementation.
Traffic analysis
Website user analysis
Analysis of the market environment and external conditions

Case study

You don’t have to take our word for it. Check how we improve the effectiveness of our clients’ advertising activities on a daily basis.

Workflow

1.
Access to tools

To be able to analyze website and to provide you with the best quality recommendations, we will need access to analytical tools.

2.
Installation of tools

If you do not have appropriate tools, we will place them on your site using Google Tag Manager or send you guidelines for their implementation.

3.
Collecting data

After installing tools or If you optimize your conversion rate, you will need at least a few weeks to collect the appropriate amount of data.

4.
Additional aspects of cooperation

If we notice on the website elements requiring improvement – we will send you relevant information, even if it is not the scope of the order.

5.
Preparation of the report

The report you will receive will be presented in attractive form. If the data requires discussion – we will offer a free consultation with a specialist.

Reference

  • Thanks to the cooperation with Semahead, we discovered how to modify the current product promotion strategy in order to obtain an increase in revenues.

    Thanks to the cooperation with Semahead, we discovered how to modify the current product promotion strategy in order to obtain an increase in revenues.

    Patrycja Kuten - CEO Pakuten
  • Semahead helped us study the impact of increasing Google Ads spending on declining Google Organic revenue.

    Thanks to the cooperation with Semahead, we discovered how to modify the current product promotion strategy in order to obtain an increase in revenues.

    Zespół SWISS
  • User behavior analysis on our store’s website allowed us to select the appropriate subpages for A / B testing.

    Thanks to this, we were able to achieve the satisfactory results of testing faster.

    Magdalena Matela - E-commerce Manager
  • Reports from Seamhead allowed us to gain information on how much we can lower the prices of products so that our margin does not go to an unprofitable level.

    These data had a key impact on improving the efficiency of the Vitkac online store.

    Mateusz Ciba - Project Manager
  • The Semahead Agency is a unique group of experienced SEO, PPC, Social Media, Content Marketing, Analytics and Marketing Automation experts who are eager to share their knowledge and help in discovering the most effective ways of business development.

    Professional approach, customer service and the ability to communicate on both sides, unparalleled in the market, make Semahead a trustworthy partner. Throughout the period of our cooperation, they have built enormous trust, incl. thanks to the much-needed critical thinking skills, both to the client’s propositions and ideas, and to their own strategies or results.

    Mateusz Piszczek - Digital Marketing Manager

Tools

Analyzes

The most frequently used system for traffic is Google Analytics. If we need more advanced conversion attribution analysis methods, we rely on analytical systems that allow for the integration and analysis of various data sources in one place. In the case of optimization of the conversion rate, we additionally use tools to generate heat maps such as Mouseflow, SessionCam, HotJar. Additionally, we rely on Google Optimize for A / B testing. We analyze sales trends in TradeWatch.

FAQ

frequently asked questions about web analytics .

Why do I need website analysis?

The analysis is done to develop a company or service based on data. This approach is often able to provide a competitive advantage and uncover previously unnoticed problems and opportunities.

Why do I need website analysis?
How is the data analyzed?
How long does it take to optimize my conversion rate?
Why is it worth getting to know website users?

The analysis is done to develop a company or service based on data. This approach is often able to provide a competitive advantage and uncover previously unnoticed problems and opportunities.

Our actions begin with an assessment of the situation by verifying the availability of different types of data sources. Then we verify their correctness and process them to enable analysis. The next stage is to perform the test, then describe the conclusions and recommend corrective actions to the client.

The conversion optimization process is planned individually for each client. We recommend a minimum length of one and a half months. From five weeks it takes to collect data, and another week to process them and develop recommendations.

By collecting and analyzing data from users, you will be able to anticipate their needs – make them feel valued and create a place they will gladly return to. </ p>

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Contact us!

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