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Ad Grants campaigns for NGOs

Get to know Google Ad Grants – a program that enables non-profit organizations reaching a wider audience and carry out your mission effectively.

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Benefits

$ 10,000 for free ad every month

Get up to PLN 40,000 monthly budget for free advertising in a search engine.

Free promotion of NGOs in the search engine

Thanks to Google Ads Grants, you will reach people who are looking for an NGO organization and do not yet know your organization.

Presentation of the organization's mission

Przedstaw działalność swojego stowarzyszenia lub fundacji za darmo. 

Increasing the number of donors

Thanks to Google Grants, you will attract donors and engage their active help.

Acquiring volunteers

Involve volunteers who will strengthen the team with their time, positive energy and experience.

Case study

You don’t have to take our word for it. Check how we improve the effectiveness of our clients’ advertising activities on a daily basis.

Reference

  • Thanks to the work of SEO experts, we implemented the proposed changes to our website, improving its visibility.

    A properly implemented linkbuilding strategy increased its position in the search engine. It is worth mentioning that working with the Semahead Agency is pure pleasure. Since its inception, our company has recorded regular increases, thanks to the work of experts who not only know the industry well, but also understand our business. Professionalism, high quality and excellent communication are the basis of our cooperation. Bearing in mind the overall cooperation and the results achieved, I recommend the Semahead Agency as a trustworthy partner who has a real impact on the business results of our company.

    Mateusz Ciba - Project Manager
  • The Semahead agency provides us with services in the field of PPC, SEO, Content Marketing, web analytics and Social Media.

    We appreciate the professional approach of specialists, which is manifested in the knowledge of the market and great commitment to building the image of the Black Red White brand on the Internet. I recommend the Semahead agency as a trustworthy partner in conducting internet marketing activities.

    Magdalena Matela - Manager e-commerce
  • Semahead Agency is a unique group of experienced SEO, PPC, Social Media, Content Marketing, Analytics and Marketing Automation experts who are eager to share their knowledge and help in discovering the most effective ways of business development.

    Professional approach, customer service and the ability to communicate on both sides, unparalleled in the market, make Semahead a trustworthy partner. Throughout the period of our cooperation, they have built enormous trust, incl. thanks to the much-needed critical thinking skills, both to the client’s propositions and ideas, and to their own strategies or results.

    Mateusz Piszczek - Digital Marketing Manager
  • Professional, fruitful and pleasant cooperation. Semahead has been with us since 2016 and we can no longer imagine SEO activities for gamedesire.com without them.

    The organically growing player base is a key issue for us, and thanks to the Agency, the charts are growing again. We appreciate a flexible approach to our changing needs and patience. The constant possibility of consulting with Semahead experts is invaluable, and besides … we just like each other 🙂

    The Gamedesire team
  • We have been cooperating with Semahead in the field of SEO for a very long time.

    What we value most is the professional and individual approach to the client, constant and always problem-free contact, as well as the opportunity to meet at any time and discuss individual activities. I recommend Semahead to everyone who is looking for an SEO agency with a modern approach and a competent team.

    KEI team

FAQ

Find answers to the most frequently asked questions about Ad Grants for NGO campaigns.

Who is Google Ads Grants for?

p> Only nonprofit charitable organizations in good standing and meeting all country-specific requirements can apply for a Google Grants account. In Poland, the program is available to:

1. Organizations such as:

  • Public Benefit Organizations (OPP);
  • foundations or associations registered in the National Court Register (KRS) kept by the Ministry of Justice.
  1. Organizations currently registered with Technologie.org.pl, TechSoup Global’s regional arm.
Who is Google Ads Grants for?
Who is not eligible for Google Ads Grants?
Is Google Ads Grants free?
How do I qualify for the Google Ad Grants program?
Can I promote two websites from one Google Ads Grants account?
What can I spend my budget on in Google Ads Grants?

p> Only nonprofit charitable organizations in good standing and meeting all country-specific requirements can apply for a Google Grants account. In Poland, the program is available to:

1. Organizations such as:

  • Public Benefit Organizations (OPP);
  • foundations or associations registered in the National Court Register (KRS) kept by the Ministry of Justice.
  1. Organizations currently registered with Technologie.org.pl, TechSoup Global’s regional arm.

The organization cannot be:

  • a government entity or organization;
  • a hospital or health care facility;
  • school, academic institution or university (charitable departments of educational organizations may participate in the program).

Yes: participation in the program is free. Once you’re eligible for the program, you can only spend your budget on Google campaigns that are eligible for the program. If you want to use our help – remember that the amount awarded in the program does not include the agency’s margin.

In order to take advantage of the Google Ad Grants program, you must meet several formal and legal requirements. First of all, you should be a Non-Profit organization. The condition of participation is also having a working website with substantive content describing the mission of the organization and confirming the statements required by Google regarding non-discrimination and the acceptance and use of donations. In order to apply for the program, you must submit an application for membership available on the Google website and complete the form. After a positive answer, you can start creating a new Google Ads account (you cannot work under an existing account).

Yes. Under the Google Ad Grants program, you can apply to promote a second site under the same account. For this purpose, an appropriate application should be filled in with justification.

Advertising budget can only be spent on Search Network campaigns. Google Ad Grants ads only appear on Google search results pages below paid ads. Google Ad Grants does not cover display ads on the GDN Display Network and ads on search partner sites.

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