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Allegro Ads campaigns

Increase your sales with the most popular auction site in Poland! Extend the range of your offer with Allegro Ads. Stand out with your offer and reach a wider group of customers.

What’s in the offer?

  • Precise estimation
  • One-stop service
  • Analyzes and reports
  • Help with product offers

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Benefits

Increase in sales

With Allegro Ads, you will increase the visibility of your offers posted on allegro.pl. Thanks to this, you will reach more users and strengthen your sales activities on this platform.

Competitive advantage

Thanks to Allegro Ads, your offers are displayed at the very top of the page, so the potential customer sees them first. As a result, the likelihood of clicking and getting acquainted with your offer increases significantly.

Scale effect

Allegro users most often sort auctions by price and popularity, which the system defines according to the number of products sold. Additional promotion strengthens the “sheep’s rush” effect: the more products in the auction are sold, the higher they are in a given category, so the greater the sale.

Displaying the offer at every stage of the shopping funnel

By displaying an image ad above the search results, you can increase your brand recognition. Sponsored offers are tailored to the specific needs of the user, while the advertising network is the ability to close sales and reach new users.

What will you get?

What exactly will you get as part of the cooperation:

Precise estimation

Based on the campaign planner tools for keywords, historical trends in search potentials and extensive experience, we are able to accurately estimate campaign costs and maximize sales.

Comprehensive service
Analyzes and reports
Help with product offers
A holistic view of advertising activities

Case study

You don’t have to take our word for it. Check how we improve the effectiveness of our clients’ advertising activities on a daily basis.

Reference

  • Thanks to the work of SEO experts, we implemented the proposed changes to our website, improving its visibility.

    A properly implemented linkbuilding strategy increased its position in the search engine. It is worth mentioning that working with the Semahead Agency is pure pleasure. Since its inception, our company has recorded regular increases, thanks to the work of experts who not only know the industry well, but also understand our business. Professionalism, high quality and excellent communication are the basis of our cooperation. Bearing in mind the overall cooperation and the results achieved, I recommend the Semahead Agency as a trustworthy partner who has a real impact on the business results of our company.

    Mateusz Ciba - Project Manager
  • The Semahead agency provides us with services in the field of PPC, SEO, Content Marketing, web analytics and Social Media.

    We appreciate the professional approach of specialists, which is manifested in the knowledge of the market and great commitment to building the image of the Black Red White brand on the Internet. I recommend the Semahead agency as a trustworthy partner in conducting internet marketing activities.

    Magdalena Matela - Manager e-commerce
  • Semahead Agency is a unique group of experienced SEO, PPC, Social Media, Content Marketing, Analytics and Marketing Automation experts who are eager to share their knowledge and help in discovering the most effective ways of business development.

    Professional approach, customer service and the ability to communicate on both sides, unparalleled in the market, make Semahead a trustworthy partner. Throughout the period of our cooperation, they have built enormous trust, incl. thanks to the much-needed critical thinking skills, both to the client’s propositions and ideas, and to their own strategies or results.

    Mateusz Piszczek - Digital Marketing Manager
  • Professional, fruitful and pleasant cooperation. Semahead has been with us since 2016 and we can no longer imagine SEO activities for gamedesire.com without them.

    The organically growing player base is a key issue for us, and thanks to the Agency, the charts are growing again. We appreciate a flexible approach to our changing needs and patience. The constant possibility of consulting with Semahead experts is invaluable, and besides … we just like each other 🙂

    The Gamedesire team
  • We have been cooperating with Semahead in the field of SEO for a very long time.

    What we value most is the professional and individual approach to the client, constant and always problem-free contact, as well as the opportunity to meet at any time and discuss individual activities. I recommend Semahead to everyone who is looking for an SEO agency with a modern approach and a competent team.

    KEI team

FAQ

Find out the answers to the most frequently asked questions about Allegro Ads.

What is Allegro Ads?

This is an advertising system of the Allegro portal, which mainly enables the promotion of offers within this platform.

What is Allegro Ads?
Where are my Allegro Ads displayed?
What am I paying for?
What budget do I need to have to launch an Allegro Ads campaign?
What is the Allegro Ads campaign planner?

This is an advertising system of the Allegro portal, which mainly enables the promotion of offers within this platform.

Allegro offers several placements on which your ads can appear:

1. Within Allegro:

  • in search results (first two and last two items);
  • to the left of the search results, below the filters;
  • on the item page in sponsored listings of the same category;
  • on the home page or on the Allegro category page.

    Outside Allegro:

  • on Facebook – as part of remarketing, they reach people who have seen the offer but have not converted;
  • in the Google search engine – as Google Ads, they reach users who, after clicking on the ad, are directed to the Allegro offer.

The costs incurred include the budget you want to spend on the campaign and the margin for the agency. Allegro offers 2 settlement models:

CPC – payment takes place only after clicking on the ad and thus going to the seller’s offer page.

CPM – cost per thousand impressions. Model available only in image ad displayed above search results that leads to Allegro offers.

The budget is the declared amount you want to spend on the campaign. A distinction is made between:

  • Daily budget – the maximum amount for the daily advertising spend.
  • Total budget – total amount you want to invest in advertising during the campaign period.

The value of the daily budget is not less than PLN 3. So this is the minimum amount you need to have to run a campaign.

It is a tool that helps you plan and optimize your campaign. Thanks to it, you can know: average monthly coverage, CPC or competition. The tool is available to users who spent at least PLN 3,000 in total on Allegro Ads in the last three settlement periods or under a professional subscription.

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