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Audit is a procedure of analyzing a functioning account in terms of detecting the potential to improve the effectiveness of Google operations Ads . Do you feel that your campaigns could perform better? Take advantage of our offer and see what you can improve in your advertising activities to make their effects even more satisfying.
audit Google accounts Ads ? What items will we analyze?
In the Google Ads audit (formerly Google AdWords), we will check a dozen or so elements that will allow us to determine if the account is properly configured. We will verify the connection and data import from Google Analytics, we will follow the budget and settlements or analyze the automatic tagging.
You don’t have to take our word for it. Check how we improve the effectiveness of our clients’ advertising activities on a daily basis.
Find out the answers to the most common questions about auditing your Google Ads account.
Audit is a procedure of analyzing a functioning account in terms of detecting the potential to improve the effectiveness of activities in Google Ads. The audit comprehensively looks at how Google Ads campaigns are organized and conducted and – most importantly – what effects they bring.
Audit is a procedure of analyzing a functioning account in terms of detecting the potential to improve the effectiveness of activities in Google Ads. The audit comprehensively looks at how Google Ads campaigns are organized and conducted and – most importantly – what effects they bring.
The most important goal of each audit is to identify areas where the effectiveness of Google Ads can be improved. If you can see that your activities do not deliver the assumed results, an effective audit is to answer the question why this is happening. The diagnosis is preceded by a painstaking analysis of each campaign. In addition, thanks to the audit you will learn what needs to be done to increase efficiency.
The optimal situation is a regular, comprehensive review of the account at least once a year – depending on the industry, it should be the off-season moment when we analyze the results and evaluate the strategy. In addition to the analyzes entered in the calendar, the audit will always work when:
Od ogółu do szczegółu – specjalistyczny audyt Google Ads spogląda na konto z perspektywy piramidy. Jej szczyt to konfiguracja konta. Specjalista weryfikuje takie elementy jak poprawność połączeń z zewnętrznymi aplikacjami, jak np. z Google Analytics. Ponadto sprawdza budżet, sposób rozliczeń, wdrożone reguły automatyczne, skrypty, listy remarketingowe, etc. Kolejny krok w dół piramidy to struktura konta – w zależności od celów stojących przed kampanią Google Ads ten krok analizy odpowiada na pytanie, czy funkcjonujące kampanie odzwierciedlają strukturę strony/sklepu internetowego.
W tym momencie następuje analiza każdej pojedynczej kampanii – od ustawień przez grupy reklam po słowa kluczowe. Na tym poziomie oceniana jest też dogłębnie efektywność kampanii. Czy dopasowania do słów kluczowych sprowadzają jakościowy ruch? A może docierasz do zbyt wąskiej grupy? Które hasła przepuszczają pieniądze bez żadnych efektów? Jak w kampaniach w sieci reklamowej sprawdzają się konkretne sposoby kierowania? Audyt odpowiada na te i na wiele innych pytań.
The final effect of the audit is a precise list of areas that can be improved. In addition to the diagnosis, there is also a prescription – based on our experience in working with many clients from many industries, we offer clear tips and propose specific changes. You will get a complete set of information with data – where, what and how to improve. You will know what errors to eliminate in order not to waste the budget. In practice, thanks to the audit, you will move your account to a higher level – you will lower your bids, increase the number of conversions, and eliminate ineffective campaigns wasting your budget.
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