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Team Semahead
Advertise on the most popular video platform!
With YouTube advertising, you can reach potential customers and empower them to take action when they watch or search YouTube videos.
YouTube is the largest search engine after Google. It reaches 20 million out of almost 28 million Internet users in Poland. Thanks to this, the advertisement can reach a very wide audience.
Video ads have huge ranges and are an effective form of advertising because they engage many senses. Thanks to them, you can tell a story that will be remembered and engaged by users.
Extensive targeting options and the availability of multiple advertising formats allow you to reach a very precise target group in the right form.
In Poland, still few companies decide to advertise video on YouTube. Therefore, competition on this platform is relatively low, which translates into lower costs of preparing and displaying advertisements in relation to a TV advertisement – as a rule, the cost of viewing an advertisement on YouTube by a user ranges from a few to a dozen or so groszy.
Unlike TV commercials, Google gives you the ability to measure the effect of an advertising campaign in detail. Thanks to the extensive reporting system, you will know exactly which campaigns are the most effective.
Thanks to YouTube ads you can reach potential customers and empower them to take action when they watch or search for videos on YouTube. YouTube ad formats can be split into the following types:
An ad that is displayed before, during or after the video, which can be skipped after 5 seconds.
You don’t have to take our word for it. Check how we improve the effectiveness of our clients’ advertising activities on a daily basis.
Get answers to the most frequently asked questions about video campaigns.
The prices for an impression vary from 0,01 to 0,10 PLN depending on the chosen targeting method. By targeting widely – you can achieve CPV of up to 1 penny (with a large campaign reach). The smaller and more specific the target group is, the higher the CPV rates. CPM ranges from PLN 5 (wide targeting) to PLN 10-12 narrow targeting.
The prices for an impression vary from 0,01 to 0,10 PLN depending on the chosen targeting method. By targeting widely – you can achieve CPV of up to 1 penny (with a large campaign reach). The smaller and more specific the target group is, the higher the CPV rates. CPM ranges from PLN 5 (wide targeting) to PLN 10-12 narrow targeting.
Yes. You can target an ad to a specific video or channel as long as it is “advertiser friendly” and has ads enabled. This targeting is usually a bit more expensive and you should expect fewer impressions depending on the channel size.
The length of the video depends on the campaign goal and ad format. The maximum length of the advertising bumper is 6 seconds – the purpose of the ad is to attract a large number of users. TrueView ads can last as long as 3 minutes, although such long videos are rarely used. Typically, such an advertisement is 20-40 seconds.
Scenariusz reklamy wideo jest uzależniony od celu, jaki chcesz osiągnąć. Jeśli reklama ma być reklamą sprzedażową, to najlepiej zaprezentować produkt. Jeśli ma na celu budowę wizerunku to najlepiej zastosować storytelling i opowiedzieć historię.
The basic model for billing ads on YouTube is CPV (cos per view) – this is the rate for one view. Watching in this case means that the user saw at least 30 seconds of the advertising video. For shorter videos, the fee is only charged if the video is fully viewed.
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