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YouTube Ads video campaigns

Advertise on the most popular video platform!

With YouTube advertising, you can reach potential customers and empower them to take action when they watch or search YouTube videos.

Why is it worth taking advantage of our offer?

  • Many years of experience
  • YouTube campaigns appreciated by the industry
  • Impressive budgets
  • Certifications and partnership with Google

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Benefits

Long range

YouTube is the largest search engine after Google. It reaches 20 million out of almost 28 million Internet users in Poland. Thanks to this, the advertisement can reach a very wide audience.

Advertising potential

Video ads have huge ranges and are an effective form of advertising because they engage many senses. Thanks to them, you can tell a story that will be remembered and engaged by users.

Precise targeting

Extensive targeting options and the availability of multiple advertising formats allow you to reach a very precise target group in the right form.

Affordable prices

In Poland, still few companies decide to advertise video on YouTube. Therefore, competition on this platform is relatively low, which translates into lower costs of preparing and displaying advertisements in relation to a TV advertisement – as a rule, the cost of viewing an advertisement on YouTube by a user ranges from a few to a dozen or so groszy.

Measurability

Unlike TV commercials, Google gives you the ability to measure the effect of an advertising campaign in detail. Thanks to the extensive reporting system, you will know exactly which campaigns are the most effective.

What will you get?

Thanks to YouTube ads you can reach potential customers and empower them to take action when they watch or search for videos on YouTube. YouTube ad formats can be split into the following types:

Skippable in-stream ads

An ad that is displayed before, during or after the video, which can be skipped after 5 seconds.

Non-skippable in-stream ads
Discovery video ads
Out-Stream Ads
Bumper ads
Advertising in the YouTube masthead banner

Case study

You don’t have to take our word for it. Check how we improve the effectiveness of our clients’ advertising activities on a daily basis.

Reference

  • Thanks to the work of SEO experts, we implemented the proposed changes to our website, improving its visibility.

    A properly implemented linkbuilding strategy increased its position in the search engine. It is worth mentioning that working with the Semahead Agency is pure pleasure. Since its inception, our company has recorded regular increases, thanks to the work of experts who not only know the industry well, but also understand our business. Professionalism, high quality and excellent communication are the basis of our cooperation. Bearing in mind the overall cooperation and the results achieved, I recommend the Semahead Agency as a trustworthy partner who has a real impact on the business results of our company.

    Mateusz Ciba - Project Manager
  • The Semahead agency provides us with services in the field of PPC, SEO, Content Marketing, web analytics and Social Media.

    We appreciate the professional approach of specialists, which is manifested in the knowledge of the market and great commitment to building the image of the Black Red White brand on the Internet. I recommend the Semahead agency as a trustworthy partner in conducting internet marketing activities.

    Magdalena Matela - Manager e-commerce
  • Semahead Agency is a unique group of experienced SEO, PPC, Social Media, Content Marketing, Analytics and Marketing Automation experts who are eager to share their knowledge and help in discovering the most effective ways of business development.

    Professional approach, customer service and the ability to communicate on both sides, unparalleled in the market, make Semahead a trustworthy partner. Throughout the period of our cooperation, they have built enormous trust, incl. thanks to the much-needed critical thinking skills, both to the client’s propositions and ideas, and to their own strategies or results.

    Mateusz Piszczek - Digital Marketing Manager
  • Professional, fruitful and pleasant cooperation. Semahead has been with us since 2016 and we can no longer imagine SEO activities for gamedesire.com without them.

    The organically growing player base is a key issue for us, and thanks to the Agency, the charts are growing again. We appreciate a flexible approach to our changing needs and patience. The constant possibility of consulting with Semahead experts is invaluable, and besides … we just like each other 🙂

    The Gamedesire team
  • We have been cooperating with Semahead in the field of SEO for a very long time.

    What we value most is the professional and individual approach to the client, constant and always problem-free contact, as well as the opportunity to meet at any time and discuss individual activities. I recommend Semahead to everyone who is looking for an SEO agency with a modern approach and a competent team.

    KEI team

FAQ

Get answers to the most frequently asked questions about video campaigns.

How much does a YouTube ad cost?

The prices for an impression vary from 0,01 to 0,10 PLN depending on the chosen targeting method. By targeting widely – you can achieve CPV of up to 1 penny (with a large campaign reach). The smaller and more specific the target group is, the higher the CPV rates. CPM ranges from PLN 5 (wide targeting) to PLN 10-12 narrow targeting.

How much does a YouTube ad cost?
Can I target a YouTube ad to a specific video or channel?
How long is your YouTube video ad expected to last?
What should the YouTube video ad scenario be?
What model is YouTube video billing?

The prices for an impression vary from 0,01 to 0,10 PLN depending on the chosen targeting method. By targeting widely – you can achieve CPV of up to 1 penny (with a large campaign reach). The smaller and more specific the target group is, the higher the CPV rates. CPM ranges from PLN 5 (wide targeting) to PLN 10-12 narrow targeting.

Yes. You can target an ad to a specific video or channel as long as it is “advertiser friendly” and has ads enabled. This targeting is usually a bit more expensive and you should expect fewer impressions depending on the channel size.

The length of the video depends on the campaign goal and ad format. The maximum length of the advertising bumper is 6 seconds – the purpose of the ad is to attract a large number of users. TrueView ads can last as long as 3 minutes, although such long videos are rarely used. Typically, such an advertisement is 20-40 seconds.

Scenariusz reklamy wideo jest uzależniony od celu, jaki chcesz osiągnąć. Jeśli reklama ma być reklamą sprzedażową, to najlepiej zaprezentować produkt. Jeśli ma na celu budowę wizerunku to najlepiej zastosować storytelling i opowiedzieć historię.

The basic model for billing ads on YouTube is CPV (cos per view) – this is the rate for one view. Watching in this case means that the user saw at least 30 seconds of the advertising video. For shorter videos, the fee is only charged if the video is fully viewed.

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