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Facebook contests

Facebook contests are a great way to attract new users and increase their engagement. This task may seem like full of pitfalls and formalities. It’s easy for us.

We have been successfully running contests on Facebook for years, which were successful.

What’s in the offer?

  • We will create the mechanics of the contest
  • We will help to arrange the regulations, consent with Facebook regulations and Polish law
  • We will develop compelling content
  • We will calm down crises
  • We will precisely promote the post

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Benefits

We will increase the number of users of your profile

An engaging contest on Facebook with attractive prizes will increase your brand awareness and gain new followers. Depending on the nature of the competition, it may also translate into an increase in sales.

We will build a permanent group of recipients

Każda społeczność – również ta wirtualna – lubi się czuć doceniona. Konkursy na Facebooku z nagrodami to dobry sposób na pokazanie, że jest ona dla Ciebie ważna. To z kolei pomaga budować grupę stałych klientów oraz ambasadorów marki. Zgłębimy rynek, na którym działasz, poznamy preferencje Twoich klientów i stworzymy persony Twojej marki w social mediach. Pomożemy Ci wykreować jak najlepszy wizerunek. Wiemy, jak tworzyć oryginalne treści – niezależnie od branży. 

We will help you introduce your products to the market

Competition is a good way to launch a new product on the market. Your community will not only be informed of its existence, but will also have the opportunity to test it first. The positive buzz around the offer can make contestants willing to buy your product, even if they don’t win it.

We will help you get to know your target group

A competition task may be a good way to check your fans’ preferences, their problems that your product can solve or why they value your services. This is a great excuse to get to know them better. This is valuable knowledge – it is worth having!

Expert comment

Competition is an effective way to activate current observers, as well as attract new ones. What is the recipe for the competition that will have a positive, wide impact? Detailed development of the competition mechanics, creation of legal regulations, a creative task with an adequate entry barrier and an attractive prize, appropriate promotion, as well as high availability and responsiveness in answering participants’ questions. </ p >

Izabella Łęcka
Head of Content Marketing

What will you get?

What exactly will you find in the Facebook competition offer?

  • We will define goals that you can achieve
  • We prepare an action plan that will take into account the entire duration of the competition and what will happen after its end
  • We will choose prizes that can be competed for
  • We will create a competition task
  • Together with your Legal Department, we will prepare the rules of the competition based on legal principles and the rules of the Facebook website
  • We will take care of the proper start of the competition
  • We will help in the implementation of supporting activities
  • We will support your competition with a paid promotion
  • We will answer participants' questions
  • We will help you choose the winners
  • We will prepare conclusions from the course of the competition and its result.

Case study

You don’t have to take our word for it. Check how we improve the effectiveness of our clients’ advertising activities on a daily basis.

Tools

The best specialist needs efficient tools

No profile analysis or communication strategy can take place without these tools.

FAQ

Find the answers to the most common questions about Facebook contests .

Could a Facebook contest be a lottery?

Maybe, but not always it is profitable as it involves a lot of formalities and costs. The gambling act determines the rules for conducting lotteries. To organize a lottery on Facebook, please submit to the Tax Administration Chamber:

  • lottery license application,
  • a fee of 10% of the prize value,
  • bank payout guarantee,
  • documents confirming the legal origin of the funds allocated for the lottery.
  • draft lottery rules,
  • certificate of no arrears with taxes, social security contributions and customs duties.

All paperwork must be submitted 2 months before the lottery starts. Additionally, the lottery must be controlled by a person holding a certificate of the Minister of Finance. < / span>

These requirements apply not only to contests on Facebook, but also contests on other channels – as long as there is an element of randomness in selecting the winners.

Could a Facebook contest be a lottery?
Do i have to pay tax on the Facebook contest?
Do Facebook contests have rules?
What must be in the regulations of the Facebook competition?

Maybe, but not always it is profitable as it involves a lot of formalities and costs. The gambling act determines the rules for conducting lotteries. To organize a lottery on Facebook, please submit to the Tax Administration Chamber:

  • lottery license application,
  • a fee of 10% of the prize value,
  • bank payout guarantee,
  • documents confirming the legal origin of the funds allocated for the lottery.
  • draft lottery rules,
  • certificate of no arrears with taxes, social security contributions and customs duties.

All paperwork must be submitted 2 months before the lottery starts. Additionally, the lottery must be controlled by a person holding a certificate of the Minister of Finance. < / span>

These requirements apply not only to contests on Facebook, but also contests on other channels – as long as there is an element of randomness in selecting the winners.

How are Facebook contests and the law? The Personal Income Tax Act and the Act on the provision of electronic services define the amount of the tax (defined as “income from other sources”) on the prize in the online competition at 10% of the value of awards. The following contests are excluded from the tax: < / p>

  • scientific,
  • cultural,
  • artistic,
  • journalistic,
  • sports.

The tax also does not apply to competitions where the value of the prize does not exceed PLN 760. The organizer is obliged to collect the tax and send it to the tax office in the annual PIT-8AR declaration.

When organizing Facebook contests, there are a few things you need to avoid. You cannot require the contestant to: </ p >

  • shares post contest,
  • posting anything on his board or his friends,
  • tagging in the pictures of the competition organizer or its entities
  • invite people to like the page or enter a contest.

The regulations of the Facebook contest must include such entries as:

  • details about who is the organizer of the contest
  • competition start and end date,
  • place of the contest (profile, group, etc.),
  • information about whether there are age restrictions, based on where you live, etc.
  • an indication of who cannot take part in the contest,
  • Information about the entity by whom personal data is processed
  • description of the competition task,
  • rewards and their value,
  • time and method of shipping prizes,
  • rules for selecting the winners,
  • how the organizer will announce the winners,
  • copyright transfer or license provisions,
  • tax return policy,
  • description and rules of the complaint,
  • where the terms and conditions appear,
  • Facebook release from liability,
  • information that the contest is not sponsored or endorsed by Facebook.

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