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Strategy and audit of the Facebook profile or advertising account

The communication strategy is the basis for building the presence of each brand in social media. If you are already active on Facebook or Instagram, but you have doubts as to whether you are using the full potential of these channels, it is worth choosing an audit of social media.

Such a document is a kind of external expertise, thanks to which you will learn what you can improve, what actions to give up, and what is profitable to develop and maintain. As part of the strategy, we perform an audit that addresses the most important issues regarding your current activities. However, if you want a complete and detailed document, order an audit as a separate service.

What’s in the offer? 

  • Audit of previous activities in social media
  • Specifying the target group and building person
  • Competition analysis
  • Strategy execution on specific examples

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Benefits

We will build a positive image of your brand

Our strategy brand presence in social media will allow you to build a brand image and communicate values ​​that are important to it. All this so that your client knows who you are and what is important to you, and consequently build positive relationships around brandu , which are an important purchasing factor.

We will create new ideas for organic activities

Media strategy and audit social networks allow to identify good and unfavorable practices. We will not only indicate areas for improvement, but above all – we will draw conclusions from them for the future. This will allow even better use of this channel in the area of ​​organic activities.

We will conduct effective paid activities

For the success of paid campaigns is influenced by many factors. We know it very well, that’s why we look at the results and those selected by you ad targets, audience and ad creatives. Based on the collected data, we determine what a successful campaign of your company should look like.

We will increase your revenues

A correctly guided profile translates on the growth in communication and business. Social media sells – no doubt about that. With this in mind, we design our strategy to effectively bring your target group closer to multiple and regular conversions.

Expert comment

A social media strategy along with an account audit is a key document for any business that is present in social media. It provides a framework for subsequent activities that bring them closer to the achievement of the assumed goal – both by improving the current errors and indicating new directions of development. A well-built strategy allows you to choose social media channels that are important to your recipients; engages the target group at different stages of the purchasing path; takes into account the differences between individual persons and responds to their specific needs; draws from its own experiences, but does not forget to monitor what the competition is doing; finally – it complements and consolidates activities carried out in other channels and offline.

Izabella Łęcka
Head of Content Marketing

What will you get?

What exactly will you find in auditing your Facebook profile or advertising account?

  • Defined goals of activities and verification of the level of their implementation
  • Target group analysis
  • Competition research
  • Analysis of your communication on the social network
  • Profile update
  • Content publishing strategy
  • Facebook paid campaigns

Case study

You don’t have to take our word for it. Check how we improve the effectiveness of our clients’ advertising activities on a daily basis.

Tools

The best specialist needs efficient tools

No profile analysis or communication strategy can be done without these tools.

FAQ

Get answers to the most common questions about strategy and auditing a Facebook profile or advertising account.

What are the differences between audit and social media communication strategy?

An audit is an analysis of the current data and the results you achieve in social media. It is also the formulation of conclusions and guidelines to use the potential of your profiles even more. Profile analysis is a good opportunity to diagnose weaknesses and deficiencies that are worth working on, and to invest in those directions that bring the best results. The strategy focuses primarily on the future (although, of course, always in the context of historical data) and constitutes a specific creative action plan. The strategy includes an audit element, but the analysis is not that detailed. The goal of the strategy is to define specific actions that we will implement in the further part of our cooperation (or will be implemented by your marketing team).

What are the differences between audit and social media communication strategy?
Do I need a social media audit?
What is the social media communication strategy?
When to order an audit and strategy?

An audit is an analysis of the current data and the results you achieve in social media. It is also the formulation of conclusions and guidelines to use the potential of your profiles even more. Profile analysis is a good opportunity to diagnose weaknesses and deficiencies that are worth working on, and to invest in those directions that bring the best results. The strategy focuses primarily on the future (although, of course, always in the context of historical data) and constitutes a specific creative action plan. The strategy includes an audit element, but the analysis is not that detailed. The goal of the strategy is to define specific actions that we will implement in the further part of our cooperation (or will be implemented by your marketing team).

Do you run a profile or paid campaigns in social media, but you are not satisfied with the results of your actions? This is a sign that you need an audit. It consists of an evaluation of your activities not only on Facebook, but also on all other social channels you use to communicate with your target group. We will also check what your competitors are doing on Facebook, Instagram or LinkedIn. This is the perfect introduction to creating or verifying your existing strategy. The Semahead Social Media Audit is a comprehensive document where you will find a collection of valuable insights and practical advice. These, in turn, will allow you to achieve better results of your marketing activities.

 

What can you expect from our strategy social media? We will adjust all actions to the jointly defined goal and we will determine its achievement KPI’s . Within the framework of social media communication strategy: < / p>

  • we will select the appropriate channels social media that they use on a daily basis Your prospects;
  • we will show you how you should use them to successfully achieve specific goals; you will receive from us a creative idea for the presence of your brand in social media;
  • we will define what you can do to make your profile look consistent and professional;
  • we will prepare single graphics for you (profile picture, cover > </ span> photo , competition graphics or post graphics) or we will develop the entire visual identification.

If your Facebook page has less than 1,000 fans and if you don’t run profiles on other social channels, it’s a waste of time for deep analysis. However, with larger numbers, it is worth reaching for a social media audit. Especially if you want to improve their quality. It is worth doing a detailed profile analysis before preparing your strategy. A deeper insight into your current situation will allow you to prepare a better plan for the coming years.

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