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Usability tests allow you to checking how users see your website and adjusting it to their needs. Our actions will provide hard data, thanks to which it will be possible to optimize conversions and improve the business results of the website. Our tests will enable us to introduce evolutionary changes, improving the usability of the website.
Thanks to information from A / B tests, changes to your website will be made based on hard data, not subjective opinions.
The results of each test will provide new information for your website visitors. Thanks to this, you will know who visits your website and how best to find them not only with the content on the website, but also with the marketing message.
Contrary to revolution, evolutionary, small changes allow you to achieve better results of website optimization.
The ultimate goal of testing and finding the best version of your website is to increase your revenue. Thanks to many years of experience, we know how to improve the business results of your website.
Usability testing is not an end in itself. They should be part of the conversion optimization process. We will plan it for you so that your website benefits the most.
You don’t have to take our word for it. Check how we improve the effectiveness of our clients’ advertising activities on a daily basis.
After accessing analytical tools installed on your website, we will analyze the data and select elements for testing.
We will present you the best proposal usability tests tailored to the needs of your website, along with a schedule.
For testing online, we will implement the appropriate tool on your website using Google Tag Manager or provide guidelines to the IT department.
We carry out tests in stages, according to a previously agreed schedule. After each stage, we analyze the results and plan the next stage of the tests.
Designed especially for your As needed, the report will contain the results of the tests performed and their impact on the optimization of your website’s conversion rate. We will provide recommendations and priorities for making changes to make this process easier for you.
Thanks to the cooperation with Semahead, we discovered how to modify the current product promotion strategy in order to obtain an increase in revenues.
Thanks to the cooperation with Semahead, we discovered how to modify the current product promotion strategy in order to obtain an increase in revenues.
Semahead helped us study the impact of increasing Google Ads spending on declining Google Organic revenue.
Thanks to the cooperation with Semahead, we discovered how to modify the current product promotion strategy in order to obtain an increase in revenues.
User behavior analysis on our store’s website allowed us to select the appropriate subpages for A / B testing.
Thanks to this, we were able to achieve the satisfactory results of testing faster.
Reports from Seamhead allowed us to gain information on how much we can lower the prices of products so that our margin does not go to an unprofitable level.
These data had a key impact on improving the efficiency of the Vitkac online store.
The Semahead Agency is a unique group of experienced SEO, PPC, Social Media, Content Marketing, Analytics and Marketing Automation experts who are eager to share their knowledge and help in discovering the most effective ways of business development.
Professional approach, customer service and the ability to communicate on both sides, unparalleled in the market, make Semahead a trustworthy partner. Throughout the period of our cooperation, they have built enormous trust, incl. thanks to the much-needed critical thinking skills, both to the client’s propositions and ideas, and to their own strategies or results.
An introduction to testing is data analysis. We use the best analytical tools for this. We most often analyze quantitative data using Google Analytics. We analyze the forms in Yandex Metrica. We use HotJar to create heat maps and click maps. Mamoto (formerly known as Piwik) provides an alternative to the above tools. These tools provide both quantitative and qualitative data.
frequently asked questions about A / B tests .
Website usability tests (user experience tests) answer the question of what features a website should have to be best suited to the needs its users. There are different types of UX tests, both online and offline. These include A / B tests, multivariate tests, card sorting, interviews, surveys, field observations and analysis of session recordings.
Website usability tests (user experience tests) answer the question of what features a website should have to be best suited to the needs its users. There are different types of UX tests, both online and offline. These include A / B tests, multivariate tests, card sorting, interviews, surveys, field observations and analysis of session recordings.
Before each website usability test, we analyze the data to find the points that need to be checked first. Then we prepare an action plan, dividing them most often into parts (so-called sprints). After each part, the results are analyzed and verified. The whole series of tests ends with a report with recommendations for actions that will increase the usability of your website.
The purpose of usability testing is to find the variation of the page that is most useful to the user and allows him to achieve the goals for which he is on it in the easiest way. The business goal is naturally to increase the revenue of the site.
Usability tests allow you to get to know the users better and adapt the website to their needs. They help optimize the conversion rate by providing data on the best-matched page elements.
Having all 360 marketing competences, we increase the effectiveness of each promotion channel.
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We run campaigns for top brands in Poland and abroad.
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Well-prepared content is the basis of all promotional activities.
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