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A/B usability tests

Usability tests allow you to checking how users see your website and adjusting it to their needs. Our actions will provide hard data, thanks to which it will be possible to optimize conversions and improve the business results of the website. Our tests will enable us to introduce evolutionary changes, improving the usability of the website.

What’s in the offer?

  • Website Optimization Process Plan
  • A / B tests (split tests)
  • Multivariate tests
  • Tests with users
  • Report and recommendations

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Benefits

We will provide you with hard data

Thanks to information from A / B tests, changes to your website will be made based on hard data, not subjective opinions.

We will provide knowledge about users

The results of each test will provide new information for your website visitors. Thanks to this, you will know who visits your website and how best to find them not only with the content on the website, but also with the marketing message.

We enable evolutionary website optimization

Contrary to revolution, evolutionary, small changes allow you to achieve better results of website optimization.

We increase revenues

The ultimate goal of testing and finding the best version of your website is to increase your revenue. Thanks to many years of experience, we know how to improve the business results of your website.

Expert comment

Designed especially for your needed, the report will contain the results of the tests and their impact on the optimization of the ratio conversion of your website. We will provide recommendations and priorities for making changes to help you in this process.

Ewa Kańczuk
Head of Digital Analytics

What will you get?

Website Optimization Process Plan

Usability testing is not an end in itself. They should be part of the conversion optimization process. We will plan it for you so that your website benefits the most.

A/B tests (split tests)
Multivariate tests
User-assisted testing
Report and recommendations
What elements are optimized?

Case study

You don’t have to take our word for it. Check how we improve the effectiveness of our clients’ advertising activities on a daily basis.

Workflow

1.
Data analysis

After accessing analytical tools installed on your website, we will analyze the data and select elements for testing.

2.
Scheduling the tests

We will present you the best proposal usability tests tailored to the needs of your website, along with a schedule.

3.
Implementation of tools

For testing online, we will implement the appropriate tool on your website using Google Tag Manager or provide guidelines to the IT department.

4.
Carrying out the tests

We carry out tests in stages, according to a previously agreed schedule. After each stage, we analyze the results and plan the next stage of the tests.

5.
Preparation of a report on all tests with recommendations

Designed especially for your As needed, the report will contain the results of the tests performed and their impact on the optimization of your website’s conversion rate. We will provide recommendations and priorities for making changes to make this process easier for you.

Reference

  • Thanks to the cooperation with Semahead, we discovered how to modify the current product promotion strategy in order to obtain an increase in revenues.

    Thanks to the cooperation with Semahead, we discovered how to modify the current product promotion strategy in order to obtain an increase in revenues.

    Patrycja Kuten - CEO Pakuten
  • Semahead helped us study the impact of increasing Google Ads spending on declining Google Organic revenue.

    Thanks to the cooperation with Semahead, we discovered how to modify the current product promotion strategy in order to obtain an increase in revenues.

    Zespół SWISS
  • User behavior analysis on our store’s website allowed us to select the appropriate subpages for A / B testing.

    Thanks to this, we were able to achieve the satisfactory results of testing faster.

    Magdalena Matela - E-commerce Manager
  • Reports from Seamhead allowed us to gain information on how much we can lower the prices of products so that our margin does not go to an unprofitable level.

    These data had a key impact on improving the efficiency of the Vitkac online store.

    Mateusz Ciba - Project Manager
  • The Semahead Agency is a unique group of experienced SEO, PPC, Social Media, Content Marketing, Analytics and Marketing Automation experts who are eager to share their knowledge and help in discovering the most effective ways of business development.

    Professional approach, customer service and the ability to communicate on both sides, unparalleled in the market, make Semahead a trustworthy partner. Throughout the period of our cooperation, they have built enormous trust, incl. thanks to the much-needed critical thinking skills, both to the client’s propositions and ideas, and to their own strategies or results.

    Mateusz Piszczek - Digital Marketing Manager

Tools

Data analysis

An introduction to testing is data analysis. We use the best analytical tools for this. We most often analyze quantitative data using Google Analytics. We analyze the forms in Yandex Metrica. We use HotJar to create heat maps and click maps. Mamoto (formerly known as Piwik) provides an alternative to the above tools. These tools provide both quantitative and qualitative data.

A / B and multivariate tests
User-assisted testing

FAQ

frequently asked questions about A / B tests .

What is website usability testing?

Website usability tests (user experience tests) answer the question of what features a website should have to be best suited to the needs its users. There are different types of UX tests, both online and offline. These include A / B tests, multivariate tests, card sorting, interviews, surveys, field observations and analysis of session recordings.

What is website usability testing?
What elements make up usability testing?
What is the purpose of usability testing?
Why is it worth conducting website usability tests?

Website usability tests (user experience tests) answer the question of what features a website should have to be best suited to the needs its users. There are different types of UX tests, both online and offline. These include A / B tests, multivariate tests, card sorting, interviews, surveys, field observations and analysis of session recordings.

Before each website usability test, we analyze the data to find the points that need to be checked first. Then we prepare an action plan, dividing them most often into parts (so-called sprints). After each part, the results are analyzed and verified. The whole series of tests ends with a report with recommendations for actions that will increase the usability of your website.

The purpose of usability testing is to find the variation of the page that is most useful to the user and allows him to achieve the goals for which he is on it in the easiest way. The business goal is naturally to increase the revenue of the site.

Usability tests allow you to get to know the users better and adapt the website to their needs. They help optimize the conversion rate by providing data on the best-matched page elements.

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Contact us!

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