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Programmatic campaigns

Programmatic is a very advanced technology that allows you to increase efficiency and, most importantly, the precision with which we target advertisements on the Internet. The advertiser only pays for highly effective ads that are displayed to the right people within the specified time frame

What’s in the offer?

  • We will increase the precision of reaching your campaigns
  • We will increase your sales
  • We will conduct a profitability analysis
  • Dedicated project supervisor and team of specialists

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Benefits

Automation

The sales process is fully automated, which makes it possible to improve it by: making prices more flexible thanks to the use of the auction model, better use of advertising space and the possibility of optimizing the campaign in real time.

Personalization

Analytical tools examine thousands of data simultaneously. The knowledge about the user is much more precise, which allows for more effective targeting of the creative to people who are really interested in converting. This allows for precise allocation of advertising budgets, thus ensuring the effectiveness of activities.

Advanced targeting

Programmatic allows you to target advertising formats to a specific group of recipients and freely combine data into segments. They may include, among others gender, age, social status, and also geographical location in some parts of the country. In addition, you can also control the ads by specific time of the day as well as monitor their frequency.

Quick ROI determination

In a short period of time, the platform clearly defines the reach and helps determine if the campaign is delivering the optimal ROI.

What is Programmatic?

Programmatic buying is based on the automatic purchase of media for the emission of advertising messages. Below you will find the most important elements of this ecosystem:

Programmatic

A technology that allows campaigns to be run through advanced purchasing platforms. The process is fully automated and enables precise targeting of specific target groups with a personalized message. The sale of space takes place in the auction model (RTB) or by paying the fee, previously agreed with the publisher (fixed price).

RTB (real-time-bidding)
SSP (Supply Side Platform)
DSP (Demand Side Platform)

Case study

You don’t have to take our word for it. Check how we improve the effectiveness of our clients’ advertising activities on a daily basis.

Reference

  • Thanks to the work of SEO experts, we implemented the proposed changes to our website, improving its visibility.

    A properly implemented linkbuilding strategy increased its position in the search engine. It is worth mentioning that working with the Semahead Agency is pure pleasure. Since its inception, our company has recorded regular increases, thanks to the work of experts who not only know the industry well, but also understand our business. Professionalism, high quality and excellent communication are the basis of our cooperation. Bearing in mind the overall cooperation and the results achieved, I recommend the Semahead Agency as a trustworthy partner who has a real impact on the business results of our company.

    Mateusz Ciba - Project Manager
  • The Semahead agency provides us with services in the field of PPC, SEO, Content Marketing, web analytics and Social Media.

    We appreciate the professional approach of specialists, which is manifested in the knowledge of the market and great commitment to building the image of the Black Red White brand on the Internet. I recommend the Semahead agency as a trustworthy partner in conducting internet marketing activities.

    Magdalena Matela - Manager e-commerce
  • Semahead Agency is a unique group of experienced SEO, PPC, Social Media, Content Marketing, Analytics and Marketing Automation experts who are eager to share their knowledge and help in discovering the most effective ways of business development.

    Professional approach, customer service and the ability to communicate on both sides, unparalleled in the market, make Semahead a trustworthy partner. Throughout the period of our cooperation, they have built enormous trust, incl. thanks to the much-needed critical thinking skills, both to the client’s propositions and ideas, and to their own strategies or results.

    Mateusz Piszczek - Digital Marketing Manager
  • Professional, fruitful and pleasant cooperation. Semahead has been with us since 2016 and we can no longer imagine SEO activities for gamedesire.com without them.

    The organically growing player base is a key issue for us, and thanks to the Agency, the charts are growing again. We appreciate a flexible approach to our changing needs and patience. The constant possibility of consulting with Semahead experts is invaluable, and besides … we just like each other 🙂

    The Gamedesire team
  • We have been cooperating with Semahead in the field of SEO for a very long time.

    What we value most is the professional and individual approach to the client, constant and always problem-free contact, as well as the opportunity to meet at any time and discuss individual activities. I recommend Semahead to everyone who is looking for an SEO agency with a modern approach and a competent team.

    KEI team

FAQ

Find answers to the most frequently asked questions about the Programmatic campaign.

Can I pay per click?

No. The programmatica ecosystem does not provide a CPC model. Data is billed based on the following models:

1. CPM-U – cost per thousand users. The seller marks the users with the buyer’s code, accounting for the number of marked users. So the price depends on the amount of potential data use.

2. CPM-I – cost per thousand emissions using data. The buyer pays for the actual use, i.e. the display of the advertisement on the seller’s database.

3. Flat-fee – a fixed fee for a specific database provided by the seller.

Can I pay per click?
Are programmatic and RTB the same?
How much does the programmatic cost?
Is programmatic for me?
How is programmatic different from Google Ads?

No. The programmatica ecosystem does not provide a CPC model. Data is billed based on the following models:

1. CPM-U – cost per thousand users. The seller marks the users with the buyer’s code, accounting for the number of marked users. So the price depends on the amount of potential data use.

2. CPM-I – cost per thousand emissions using data. The buyer pays for the actual use, i.e. the display of the advertisement on the seller’s database.

3. Flat-fee – a fixed fee for a specific database provided by the seller.

No. Although the concepts are often confused, they are not the same. Programmatic is a media buying schema that relies on automation. RTB is one of the methods of this purchase. In addition to the RTB, other programmatic sales models are available, such as: guaranteed (direct / automated guaranteed), PMP (private marketplace) or open RTB.

Programmatic is characterized by a relatively high entry barrier of several thousand zlotys. Display & amp; platform Video 360 provides about 10-15% of the media budget margin. Other DSPs additionally add costs of the tool and possible tracking or costs of campaigns and creations. The issue of a standard display advertisement is the cost of several, several thousand of the media budget. With accurate targeting, costs increase significantly.

In order to even think about programmatic, you need to have at least several thousand monthly media budget. If you do not know whether this form of media purchase is attractive for you, contact us and we will conduct a profitability analysis and tell you what you can count on.

DSP – a group of platforms enabling the purchase of advertising space in the programmatic system, provides access to auctions, regardless of the supplier. Google Ads allows campaigns only on the Google network. Action-based strategies in the programmatic buying system are more complicated, but are undoubtedly also much more effective than in the case of Google Ads.

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